Top Menu


Fudge Professional Backs Pure London

Fudge Professional was offered backstage passes at the launch of this year’s catwalk at Pure London. The brand’s hair team stepped up to the plate at the Olympia Grand, in front of an audience of some of the fashion industry’s finest. From designers to buyers, Pure London was the ultimate platform to push this season’s upcoming trends, writes Natacha Maloon.


Each morning began with crucial preparations, securing the models’ hairstyles so that they could last for the entirety of the day, across all catwalk performances. Spanning across three days, the event incorporated a range of AW15 collections by the designers in six separate shows. The theme was bohemian inspired hair, and Fudge Professional offered up a full range of its products to fit the brief.


“It was great to work with the Fudge Professional products backstage,” said Magdalene Tucholska, lead stylist at Pure London. “The biggest challenge at Pure London is maintaining the hair – the Fudge Professional products gave us that soft texture we were after, as well as the hold factor. My favourite product is the Fudge Professional BIG HAIR Think Big Texture Spray as it was ideal for backstage touch ups.”


Magdalena led a hair team of stylists that were all dedicated to creating loose, un-done waves with ample texture. Braids were constructed at the front to establish a touch of intrigue, and keep the models’ looks strictly on trend.


Fudge Professional BIG HAIR Push-It-Up Blow Dry Spray was used in conjunction with Fudge Professional salt spray, to maintain the bohemian tousled texture.

Each model’s hair was roughly dried, followed up with loosely curling the hair with tongs, and careful application of Fudge Professional Matte Head Extra to ensure ultimate volume and hold.


To complete the look, Fudge Professional BIG HAIR Think Big Texture Spray and Matte Hed Gas were sprayed over the hair for full coverage, and a finishing touch that’d ensure the style lasted for the duration of the day.


Fudge Professional, take a bow.

For more information visit or call 1300 764 437

Click here for Styleicons|TV.

, , , , ,