Much like the holiday season itself, ghd’s annual Christmas visual merchandising competition has come to a close, with the high-profile hair tool brand awarding the winner of the prestigious contest. In 2016, the competition centred around the brand’s latest Copper Luxe collection, tasking ghd salons to create copper inspired displays to show off the collection and entice clients into their salons.
“Creating seductive and impactful window displays shows clients and passers-by what the salon has to offer enticing them in to learn more,” said ghd Salon Sales Director, Gurjit Ghuman-Wright. “ghd truly believes in the impact of visual merchandising; and each year we are investing more time and resources to ensure both our sales team and our salon partners have the necessary tools to be successful retailers.”
The competition received hundreds of entries, more than doubling the response in 2015, all of which showcased different approaches that were equal parts playful and glamorous. As well as the trendy-coloured tools and luxurious packaging, the salons were aided by ghd artwork focusing on the idea of breaking the (hair) rules over the holiday season.
Each state winner received a $1500 prize of professional visual merchandising services to be used in reference to the 2017 annual pink campaign and Christmas collection, while the international winner won $2000 in services. This year that honour went to Sue Matthews of the Floreat Sam Rifici Hair Care Centre in Western Australia.
“The competition is a good motivator to present the best possible window display. So many of our customers stopped and commented on the display, which was a great retail conversation starter,” said Sue, who also lauded the competition as an opportunity to collaborate on a creative activity for her salon.
“A beautiful window display definitely helps sales by attracting passers-by and making them notice what you are selling which can lead to more sales in salon.”
For more information visit ghdhair.com/au
Click here for Styleicons|TV.