It’s hard to believe it’s been 20 years since ghd changed the face of the hairstyling industry. Since 2001 the cult heat stylers have garnered love and praise from both consumers and industry professionals. Jump to 2021 and ghd remains a powerhouse in the beauty world selling 2 million stylers annually, with 300 beauty awards and five products from their incredible lineup sold every minute. In celebrating this milestone, the night was the ideal opportunity to look back on ghd’s accomplishments and celebrate just how far the brand has come, writes Ariana Pezeshki.
ghd’s 20th anniversary event took place on March 31 at Chin Chin restaurant in Sydney, hosting multiple hair and beauty experts, media and influencers. The evening was filled with glitz, glamour, canapes and bubbles to mark the momentous milestone in heat styling history. The event allowed for media, hairdressers and business owners to catch up and celebrate the latest unveiling and sleekest launch to date, ghd’s Limited Edition Coutour Collection.
Speakers included Grant Norton, National Education Manager for ghd ANZ, Ludovic Dellazzeri, Managing Director for ghd ANZ and celebrated stylist and ghd Creative Director, Richard Kavanagh. The team shared their stories and insights behind the brand and why they have remained a global market leader in hair styling products, in 19 countries and growing.
Grant hosted the evening’s festivities kicking off the speeches starting with “20 years of ghd, happy birthday ghd,” as the audience roared in unison. He continued on to say, “thank you so much for coming out and celebrating, it has been a tough 12 months, and finally, we can be together to celebrate and have a dance tonight.”
Grant went on to introduce ghd’s 20th Anniversary Limited Edition Coutour Collection featuring the ultimate smart styler ghd platinum+ in exclusive limited edition ombre chrome, the advanced professional styler ghd gold in exclusive limited edition ombre chrome and the professional hairdryer ghd helios professional hairdryer in exclusive limited edition chrome.
Richard spoke and asked the audience, “how many of you have ever had a bad hair day? How many of you have had a good hair day?”
“First of all, I just wanted to say congratulations to ghd for making 20 years, that’s amazing,” Richard said. “It is such an iconic brand and it’s really nice for me to have been part of that journey.”
The night’s celebration sparked emotion in several of the attendees, reminiscing on their experiences purchasing their first ghd and what that moment meant to them. The event also had the first ghd to arrive in Australia in 2003 at the venue, which was fitting as some heartfelt stories were heard of die-hard ghd consumers who, still to this day, have their original tool.
Since 2001 ghd has changed the hairstyling game empowering women to have a “good hair day” for 20 years. The sentiment behind the brand is much bigger than a hair tool or accessory, but a memory and a part of making women look and feel beautiful.
Guests were also treated to a first look at the Limited Edition Couture Collection and waited their turn to sit in the stylist chair to have their hair touched up with ghd tools. The style most worn for the night was loose waves and gold and silver sparkly dresses, truly fitting the theme of a 20th-anniversary bash. Drinks and hors d’oeuvres were flowing through the chic Chin Chin venue, and guests mingled and caught up with industry professionals, icons, and veterans.
Here’s to the next 20 years with ghd!
For more information visit www.ghdhair.com/au