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ghd curve Goes On Tour

Following the launch of ghd curve this year, the legendary brand has now taken these curling tools on the road, writes Lucie Clark.


Adelaide show

The ghd team including Ambassador Jayne Wild, and Guest Artist Alan White, launched ghd curve to the professionals, via a road show taking in six Australian and New Zealand destinations. “I’m so excited about ghd curve and the endless styling possibilities the range offers. The tools are easy to use, quick and create consistent curls that will last as long as you or your client does,” said Jayne.


Sydney show

With over 500 stylists and salon owners attending the road shows, it’s fair to say the industry is also pretty excited about the launch of the ghd curve range. Using innovative, patented tri-zone technology, the curve wands and tongs can create four distinct curled looks. In Perth, Adelaide, and Melbourne, Jayne took to the stage to showcase these looks, while in Auckland, Brisbane, and Sydney, Alan demonstrated his creativity by using the tools. “I love what I can do with each of the different ghd curve wands and tongs. Whether it’s backstage at fashion week or on set for a campaign shoot, ghd curve delivers that luxurious hair I love,” said Alan.


Jayne Wild with models in Perth

After the show guests were invited to experience the new ghd curve wands and tongs for themselves, to create their own beautifully curled looks. An estimate by ghd Education Manager Robert Kovacs put the number of curls created with the new range by the ghd team over the course of the tour close to 1,000! Straight or curly, ghd now has you and your clients 100% covered.


For more on the ghd curve launch visit

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