A major new hair styling must-have has just launched by way of global hair tools conglomerate ghd. Welcome unplugged, a cordless hair styler and now constant companion of hair professionals and hair-obsessed consumers everywhere.

“unplugged is the tool we have all been waiting for,” said renowned session stylist, salon owner and ghd ambassador Pauline McCabe. “It allows me to be backstage or on location working editorials and have a hot tool for touch ups without having to plug  my tool in. It’s new best friend on set.”

Pauline McCabe

The tool is the first of its cordless kind for ghd, delivered as a light, portable and powerful hair styler that ensures efficiency and performance in equal measure. Features include a speedy 45 second heat up time and up to 20 minutes of continuous styling, with 65 per cent more shine that makes it the ideal touch up tool.

“I love that I can be out on location or backstage, on set and be able to style hair where I have no electrical sources, with my on the go, cordless styling tool, the ghd unplugged,” Pauline shared.

The tool can be conveniently charged at home, in the salon or even while out and about using the USB-C charging cable, while a heat resistant carry case means you can instantly take it with you anywhere. It utilises Hybrid Co-lithium technology, which combines long-life lithium-ion batteries with ghd advanced dual-zone technology to maintain optimum styling temperature of 185°C across both plates. unplugged is available in designs of black or white.

The campaign has been launched with all-new ghd International Brand Ambassador Chiara Ferragni as the face and hair of the campaign. The tool suits Chiara’s well-travelled and always highly styled lifestyle. Chiara’s busy schedule as CEO & President of two global businesses, a digital entrepreneur, and a mother and wife, while maintaining her image as a global fashion icon, necessitates this adaptable, flawless styling, making her the ideal representative of the tool.

Chiara Ferragni

“ghd unplugged is my new best companion. I am free to style my hair whenever I want, it means I can always have a good hair day,” Chiara said.

“ghd unplugged offers a new level of flexibility and creativity for styling Chiara’s hair,” added Manuele Mameli, Chiara Ferragni’s Hair Stylist and Glam Artist. “Our working days are always so busy but now I can finally style Chiara’s hair on the go, no matter where we are and with guaranteed ghd performance. Whether it’s styling touch ups at a photo shoot or a quick style transformation in the back of a taxi during long days at fashion week, unplugged is my new sleek styling essential.”

For clients and consumers the tool is a new go-to accessory, as a handbag sized styling saviour that can be taken to the gym, easily on travels and more. It’s flight friendly and airport security safe for both hold or hand luggage. Beyond that, it’s also essential for professional hairdressers, adding new dimension to what can be achieved in salon.

“It’s so useful in the salon as it’s cordless,” Pauline said. “I love showing clients how to style their hair away from the stations. Natural light is best and I love to take clients outside for the best shots and show them quick touch up techniques, it’ so easy to reach all parts of the hair. This will also be a client’s favourite when they are out and about and need to look good.”

unplugged is the latest phase in the ever-evolving ghd empire, predicated on innovation, styling superiority and the simple notion of creating good hair days, every day.

“We are dedicated to developing pioneering technologies and creating the best-in-class products that tackle consumer and professional stylist needs,” explained Ludovic Dellazzeri, Managing Director, ghd ANZ. “Our ghd R&D team have developed the latest battery and heat styling technology which allows us to launch unplugged, a portable cordless styler that delivers the superior performance our tools are known and trusted for, giving consumers and stylists the flexibility to style anywhere, anytime.”

Cut the cord with the latest tool that will dually enthral consumers and professionals. unplugged has arrived.

For more information visit www.ghdhair.com/au