ghd’s latest launch is here by way of max, the brand’s new solution for speed styling with impeccable results. It ushers in a year of true innovation for ghd, worthy of their 20th anniversary. max is at the forefront of that era, debuting as a professional wide plate styler, to enable seamless styling on long, thick hair in just half the time.

“ghd is dedicated to listening to our stylists and consumers, developing solutions which answer their biggest styling needs with best-in-class tools,” said Ludovic Dellazzeri, managing director ghd anz. “We know time is precious, whether you’re a stylist in salon or a consumer trying to get out the door more quickly at home – and this goes for the 53 per cent of women across Australia who have long, thick, or curly hair. That’s why we’re so excited to launch a solution which will deliver flawless styling in half the time, and with no extreme heat – respecting the health and integrity of the hair.”

The sleek design is anchored by the brand’s patented dual-zone technology and their widest surface ceramic floating plates yet, which deliver 80 per cent more shine and two times less frizz. This tool is ideal for Australian women, 45 per cent of whom struggle with frizzy hair in our national humid climate. The curved edges off the barrel allow for less breakage and a smooth styling experience, while the barrel shape enables users to create versatile looks. Aiding fast styling, max offers plates that are 70 per cent bigger than regular styler plates and cover much more hair in the styling process, without the need for extreme heat. The technology constantly monitors temperature to stay at an optimal 185°C across both plates.

“The beauty of max is the wide plate surfaces allow you to take larger sections of hair for faster straightening and styling, while the dual-zone technology and floating ceramic plates ensure the hair is flawlessly styled in just one pass,” said Grant Norton, national education manager ghd anz. “The rounded barrel means hair will never catch or snag when styling, as well as giving you a lot of versatility. I love the variety of looks max can create, and knowing that it will leave the hair smoother, shinier, and healthy looking.”

“The ghd max styler is a show-stopper when it comes to speed styling and efficiency. It’s always my go-to when it comes to thick and long hair; one pass through the hair and your style is perfect, whether straight or creating waves,” he continued.

This high-performance delivery is due to years of development, including over 608,000 hours of testing in ghd’s leading UK Research and Development lab in Cambridge. It pairs with ghd’s Straight On straight and smooth spray for ultra-sleek styles, to deliver three times less frizz amongst the diverse stylistic capabilities.

 “The new ghd max styler is by far the best wide plate iron I have ever used. My client’s afro textured hair was smoother than ever with only one pass and she has worn it for almost two weeks,” shared ghd creative artist Natalie Anne.

“The ghd max is so user-friendly, whether you’re a professional stylist looking to speed things up in salon, or a consumer at home looking for a quick style switch up,” Grant added. “ghd max and straight on spray are the ultimate styling power couple for a sleek and polished look. Our Straight On spray also features out signature heat protection system, which provides a lightweight and invisible barrier of protection between your hair and heat – resulting in healthier looking hair.”

ghd will relaunch its heat styling protection styling range, as introduced with the new debut of the Straight On Spray. The new packaging design showcases the strength of ghd’s signature heat protection system, renowned for its layer of a lightweight and invisible layer of thermal protection for the hair when heat styling.

The ghd max is also supported by a 2-year professional use warranty.

“Whether you’re a professional looking for an effective speed styling solution, or one of the millions of women looking to speed up their styling routine, all without compromising on the health and integrity of your hair, the ghd max with straight on spray is your perfect styling partner,” Ludovic said.

Described as an essential go-to in the realm of efficient, stellar style, max is here to start of 2021 the only way it should be – as a year of perennial good hair days.

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