ghd have revealed their newest initiative, a global virtual experience for hair and beauty lovers titled 185 ghd house.

The virtual warehouse continues to celebrate the brand’s 20th anniversary, which has been cemented through renowned events and launches, their partnership with Afterpay Australian Fashion Week, the appointment of Chiara Ferragni as the face and the hair of the brand, and now this unique launch.

In the virtual location, guests can explore, interact and access exclusive content in a hyper real environment, as launched globally this week.

Guests can learn in detail about the brand and the tech behind its innovative tools. The platform will also house styling tutorials from brand ambassadors and hair inspiration, while creating a specific journey for each guest throughout the space.

The online hub offers a virtual salon, showcases a tech lab, content studio and the ghd shop, while also presenting the Hair-itage Gallery, a backstage fashion hub and the Couture Collection of tools.

These categories utilise impressive digital media to consume the guest and showcase ghd’s unparalleled expertise in styling skill, innovation and editorial credits, as well as offering an important lens into their storied history.

It’s ghd’s 20th birthday but the gifts keep coming for us, as their new virtual home reiterates the brand’s significance and opens up a world of innovation, style and creativity in hair. Register now and start exploring.

For more information visit www.185ghdhouse.com