The ghd X Lulu Guinness collection is officially here, with the fashion brand’s iconic lip print now printed on ghd’s incomparable gold styler and air hairdryer. Even more exciting is that fact that $20 from every styler and $10 from every hairdryer will be donated to National Breast Cancer Foundation (NBCF) in this important fight, a cause that is consistently close to ghd’s heart and an annual highlight with their pink campaign each year.
This year’s pink campaign is centred on that Lulu Guinness partnership. The partnership has raised more than $3 million over 14 years, addressing worrying stats that estimate 18,000 new cases of the disease will be diagnosed in Australia in 2018. It is the most common cancer in women in Australia, and the NBCF is aiming for zero deaths from breast cancer by 2030. This important goal is only possible through awareness and funds raised through brands such as ghd.
“This is a moment in history for me as this is ghd’s first ever fashion brand partnership and I am so excited for us to launch the collection,” said Lulu Guinness. “The ghd annual pink collection is so iconic and has raised an incredible amount of money for breast cancer charities globally. I am thrilled to be a part of the campaign this year and hope that my design helps to raise even more valuable money for charity. What particularly appealed to me about working with a breast cancer charity is that it’s a women’s charity. And really my mission in life through my brand is to cheer women up, give them a moment of humour when maybe they’re going through a difficult time and to feel pretty and feminine.”
The newly designed ghd gold retains the tool’s ability to deliver sleek, smooth and healthy hair, with dual-zone technology and a modernised design proving pivotal features. That covetable technology is now available with the ultra-cute and iconic lip print. Likewise the air has received pink accents in the trendy Lulu Guinness partnership, decorating the features of a professional motor and advanced ionic technology, which all allows for superior styling to reduce frizz, ensure hair is left soft and silky and provide fast, top-tier results.
The tools are launching as of July 3 and will be shown off at a beauty media event next week. Put this under the ‘must-have’ header for your tool kit and retail shelf.
For more information visit www.ghd.com.au/hair