Nostalgia is everywhere at the moment, from rebooted movies and TV shows, to reunion specials and even a 90s era Superbowl Halftime Show, and hair styling pioneers ghd are delivering a hefty dose of nostalgia with the re-release of their iconic original styler. Coming back new and improved 21 years after it was originally put out to the market, the revolutionary tool has had a tech upgrade and design refresh that makes it both iconic and relevant for today.
New features include single-zone technology™, new generation heaters and ceramic plates with gloss coating for sleek, smooth and shiny results with no extreme heat, at the optimum styling temperature of 185°C. In design, a sleek, modern look defines the new launch.
“I remember when the ghd original story started back in 2001 and just how quickly it became a phenomenon, loved by both the consumer and professional achieving unrivalled results. Now with a 21st century upgrade and armed with single zone technology, ghd original is the perfect tool for simple styling, occasional users or for those starting their ghd journey,” shared Jordan Thomas, ghd Education Manager for Australia & New Zealand.
The cult classic is ideal for stylists or clients wanting that iconic tool as a must-have addition to the kit and is also ideal for consumers at the forefront of their hair journey, who are newer to heat styling and who have had less exposure to chemical or colouring services. The tool offers the ideal back to basics styling.
“21 years ago ghd launched its original styler, which fast became one of the world’s most iconic beauty tools, garnering love from both consumers and professionals,” said Ludovic Dellazzeri, ghd Managing Director for Australia & New Zealand. “As a brand that’s committed to innovation and technology, I’m excited to introduce the new and improved original styler, which is equipped with single-zone technology for sleek and smooth styling. ghd is a brand that is proud to offer consumers choice when it comes to styling their hair. This choice extends across a range of styling needs, hair types, price points and technologies and there’s plenty more to come.”
Capturing the hearts of a new generation, the ghd original styler swiftly creates smoothed, polish looks and offers healthy shine and an array of styles with an ever-usable design. Welcome to the new era of the ghd original styler!
For more information visit www.ghd.com/au
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