They’ve long mastered straightening as the iconic heat styling brand of the 21st century, and they moved into the blow-drying and curling realms specifically with the ghd air and curve range – now it’s crimping and texturising that’s become the focus for ghd. Releasing the new limited edition Contour in September, the tool speaks to trends that require texture in amongst sleek, covetable hair.

“Texture and crimping is definitely back, but not as you know it,” shared Adam Reed, ghd global ambassador. “It’s now a lot softer and more subtle than it used to be, and it’s certainly more wearable. Bring the trend up-to-date by avoiding crimping all of your hair. Instead, experiment with different sections for a dual texture effect. Crimping is one of those trends that everyone is scared of but it never goes away.”

The tool incorporates advanced ceramic heat technology and multi-dimensional plates, allowing for depth and bold texture that instantly enhance volume and shape.

The revolutionary tool also includes key ghd features such as universal voltage, a protective plate guard and sleep mode so that it automatically turns off after 30 minutes.

Some major looks that can be created with the tool include classic textured ponytails, statement crimped veils, hidden volume and enhanced body for a bridal look.

“It’s time to look back to the future as hair is all about an overdose of texture this season,” Adam shared.

“Crimping is a session stylist’s secret to creating incredible volume and big hair. We all carry a crimper in our kit as they’re incredible for adding volume and texture, so I’m thrilled to be involved in creating this new super tool for ghd!”

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