ghd continues to invest in the hair industry, pairing their long-awaited Wish Upon A Star limited-edition Christmas collection with a major campaign across TV, digital and social media to inspire consumers and support salons after a difficult year for the industry.
“We know that Christmas is the busiest time of year for salons and also their biggest retail opportunity, which is particularly important as the industry is recovering from the impact of lockdowns and social distancing restrictions,” said ghd ANZ managing director Ludovic Dellazzeri. “We wanted to show our support to our partners by raising awareness and directing consumers into salons, so are investing to a level never-before seen in the ANZ hair industry, including returning to television for the first time in ten years.”
The TV campaign will showcase ghd commercials over 3,500 times across major free-to air and pay TV channels in the lead up to Christmas, from mid-November. Like the collection itself, the campaign is inspired by the stars and sparkling hair, putting powerful women into the role of the Three Wise Men, with regal themes that speak to the queen-like nature ghd and the Christmas collection evoke.
The brand will also partner with over 400 hair, beauty, fashion and lifestyle influencers in a historically comprehensive social media campaign that elevates its total output, encouraging consumers generally to Give Like a Queen, Live Like a Queen this season, for the good of luxury tools and the power of salon retail. The social media campaign will be seen over 122.5 million times by consumers.
The luxe collection offers ghd’s inimitable and iconic tools designed in crisp white with satin gold accents and midnight blue casings. The collection extends from the brand’s innovative tools of straighteners, hot brushes and hairdryers (think, the ghd platinum +, gold styler, helios professional hairdryer and glide hot brush as hero tools) to full thematic sets, festive clips and other products, all bound by the 2020 Christmas aesthetic.
Look forward to seeing this Christmas concept on your screens and feeds very soon and until then remind your clients to Give Like a Queen, Live Like a Queen this season.
For more information visit www.ghdhair.com/au
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