The all new Matthew James EternaTek Hybrid Colouring Crème, thanks to glamaCo, puts versatile hues and bold technology into a generous 180 millilitre tube, upping the size for unprecedented colour opportunities and unparalleled value.
Welcome the Matthew James EternaTek Hybrid Colouring Crème, distributed by glamaCo, with a unique 180 millilitre tube as a point of difference, packing more colour than ever to increase your artistic opportunities. This tube is three times larger than the industry standard for exceptional value.
The Hybrid Colouring Creme offers flexible coverage options, in a formula that’s anchored by EternaTek as a hero component. This component works to deliver superior uniformity of colour from root to tip, brilliance, shimmering reflects and superior coverage on grey hair. It also dually prioritises and respects hair health and hair integrity. It also reduces colour fading by up to 15 per cent, as based on laboratory spectrophotometer test comparisons.
The hybrid formula offers both demi and permanent colour capabilities by simply adjusting the peroxide, meaning hairdressers can be assured customisable coverage and versatility for a range of salon guests, needs and looks. Hairdressers can shift between demi permanent capabilities, permanent hues, superlift and toning by adjusting these measurements.
The exclusively professional product is proudly made in Italy and was recently launched in 2024, and offers 43 shades in the range.
Expand your colour bar in more ways than one, with the Matthew James EternaTek Hybrid Colouring Crème.
For more information visit www.glama.co
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