Photographer: Ralph Mecke, Hair: Daniel Martin, Colour: Agnes Westerman, Rebecca Hiele, Makeup: Jochen Pahs

Goldwell have launched a new professional, intensive hair regime catering to weak, fragile hair that is prone to breakage. The new technology imbues the hair with strength and resilience.

The range promises to instantly improve frail hair from roots to ends without weighing it down, diminishing breakage and split ends. It is housed as a full collection of technologically advanced hair formulas suitable for all hair types prone to breakage, anchored by the hero Inter-Amino-Bond Builder, which fortifies hair from the inside out.

In this hero complex, peptides and amino acids penetrate into the hair cortex, targeting the damaged areas. Additionally, compounds of red and brown algae extracts form ionic and hydrogen bonds, embedding these peptides in the inner cortex and making the hair fiber stronger and more resilient. This is combined with Goldwell’s proprietary MicroPROtec Complex, used to distribute all of the essential ingredients quickly and evenly for tangible results.

Predicated on these scientific advancements, the new collection includes a Fortifying Shampoo and Conditioner, a 60Sec Treatment, a Repair & Structure Spray and a Day & Night Bond Booster.

These products combine to strengthen hair, protect against mechanical damage, stop colour fade, seal the hair cuticle and elevate resilience. The hero Day & Night Bond Booster immediately reduces breakage and split ends by up to 99 per cent, supporting the Bond Protein network with the highest concentration of the Inter-Amino-Bond-Builder in the range.

The range is available as of September, so discover this new technology for yourself!

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