Creativity and collaboration were at the forefront of the appropriately named Goldwell Color Colab, which took place in Sydney on September 30. Hosted at the Sydney Kao Salon Division studio and academy, 17 hairdressers congregated with media partners, brand mentors and support staff and a flock of creatives for a day centred on colour and content.
Kicking off the festivities with a pre-dinner at Sydney’s esteemed MuMu restaurant on George street on Sunday night, talented colourists from all around Australia then hit the studio on Monday morning to create their looks. The editorial day saw hair transformed with commercial lived-in blondes and brunettes, ever-trending coppers and even vibrant takes on pink or pops of green, with wearable and bold styling complementing the hues.
Models then underwent high fashion and eclectic wardrobe transformations, as well as makeup thanks to Mel Riccio and Maria Rivera, before undergoing a full editorial photoshoot with photographer Andres Marin. In the name of content, social media stories, a real-time live on the Goldwell Instagram, Vox Pops and a day of videography all helped to capture the magic. A broadcast channel on Instagram showcased sneak peaks, formulas, interviews and updates leading up to and throughout the day, bringing the social media audience into the creative room, virtually.
“For us it’s really about showcasing thew amazing talent we have from around Australia but also showcasing really commercial, salon-centric looks that are able to be created with the Goldwell colour portfolio and celebrating all things blonde, lived-in brunette and coppers,” shared Amy Piscoreni, Kao Salon Australia and New Zealand’s Associate Director Education. “The stylists wanted to come to network with other people and it’s all about content. Social media is such a big part of our world and we take for granted that people know how to live and breathe it so for them it was a great opportunity to learn off other stylists as well.”
Beyond content, another major facet of the day was community, networking and a supreme sense of fun. Over catering and a mocktail bar courtesy of The Creativity Project, the crew also enjoyed a galactic style photobooth and props, while DJ Nicole Tania spun tunes all day to turn the festivities into a true party. Artist Almendra Trevino finished a mural-style art piece evoking the power of Goldwell colour, while a rainbow runway lined the hall and showcased the models’ final looks.
“We’re having some fun along the way with booths, installations, with the DJ, bar and rainbow runway, it’s all about creating really amazing content to celebrate our creatives and our colours,” shared Alexandra Zuban, Associate Director, Channel Strategy & Marketing for Kao Salon. “It also about having the chance to get together, we have national artists all in one room together doing amazing things and that happens very rarely so we’re super excited to bring it all together.”
The national hairdressers ran the gamut, including such talents as Global Creative Awards National Gold Winner for New Talent Colorist Laura Edmunds from Ella&Jade, Hawi and Fraser from Noddys on King, Larissa and Alex from Mazi Hair, Gyspy Monk and Bali Griffiths from Willomina, Shannon Whyte from Headhunters Hair Studio, Krystal Ann from Epic Hair Designs, Gemma Loughran from Salon Yazbek, Global Creative Awards National Gold Winner for Creative Colorist Demelza Button from Sfumato Hair, Rosie Hardy from Wildlife Sogo, Mia from Sass n Co, Cloe Pollice from Yellow Strawberry, Yoav Cohen and Georgie Bolden from COV HAIR and Chelsea from Koko Hairdressing, with support from salon leaders such as Nathan Yazbek and Willomina’s Chris Hunter.
Brand support included Amanda Magistro of Salon Alm, the 2024 Global Creative Awards Winner in Avant Garde Editorial category, Goldwell Ambassador Alannah Jade of Ella&Jade, the National Gold Winner at the 2024 Global Creative Awards, and Elumen artist Jools Purchase from Haus of Jools, who is part of Goldwell Global Color Collective. This ensured talent poured in from every corner of the country and at every level.
“The energy today is fantastic, it’s nice to be around a bunch of like-minded people,” Mia shared. “Everyone’s really inspired and you can really feel that in the room. Everyone’s just met and we all get along really well, so it’s good fun. Just seeing some of the other stylists in how they go about their looks and applications is really fun to see.”
The hairdressers spoke to the impact in learning from each other, especially from contrasting commercial, editorial or creative points of view. They also discussed the power of Goldwell colour in its versatility, capability and longevity, as well as the pivotal education and support from the brand.
“I love that there’s so many ranges in the Goldwell colour range that you can choose so you can pick and choose the range that works for you,” Shannon shared.
“I really appreciate the support and the training Goldwell give you, you’re never left not knowing anything,” Chelsea added.
Made to pack a room full of networking and creative talent, Goldwell Color Colab succeeded in creating an epicentre of inspiration and sharing it all to the world.
“We’re celebrating what we can do with our amazing portfolio and the amazing creativity of our artists and having a lot of fun along the way,” Alexandra shared.
For more information visit www.goldwell.com.au
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