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Goldwell Launch Kerasilk Premium Care Range at Salon Event

An exclusive evening was set as the launching pad for all the all new Goldwell Kerasilk Premium Care Range, with the range debuted in an intimate setting at Y Salon in Melbourne last month. As well as accompanying the launch of the highly-anticipated products, the evening presented a practical understanding of client loyalty, business practices and service, as demonstrated by Y Salon itself.

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Salon Owners Ray Barry and Tim Miller hosted a VIP list of invited guests, building on a ten year partnership with Goldwell in their support of the all-new haircare range. Guests were greeted by butlers who served French champagne and then made their way up a grand staircase where they were treated to the Y Salon client experience. Guests were privy to the fine art, antique furnishing, lighting design and other elements of interior decorating that contribute to Y Salon’s success, as well as learning more about the Kerasilk products.

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The salon then gave a 90 minute presentation of 12 models, led by Ray and Tim and supported by Y Salon’s colour experts Lia Mei and Margie Box. The team offered insight on how to offer premium services, elevate salon skills and nurture a cohesive team within a unified salon philosophy.

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The new Kerasilk options are treatment services divided into four tailored categories – Control (in beige), Reconstruct (silver), Repower (blue) and Color (pink). These programs and products address frizzy hair, damaged hair, thinning hair and coloured hair concerns respectively.

For more information visit goldwell.com.au

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