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Goldwell Supports BAZAAR in Bloom Couture Runway Show

Couture gowns, beautiful models and bold, luxury hair – all for a worthwhile cause – marked the third annual BAZAAR in Bloom runway show. Hosted at the Ivy Ballroom last week, 250 guests filled the venue in order to raise funds for The Royal Hospital for Women’s Fertility & Research Centre, and Goldwell ensured the hair was appropriately premium for the show.

“The hair styles were specifically married to each model and gown to maximise dramatic effect, from exaggerated frizzy-soft manes that seemed to float weightlessly, and vampish wet-look lengths that clung to models’ heads like Medusa’s tendrils, to elegantly fallen bouffants gathered at the nape by velvet ribbon reminiscent of modern-day French courtesans,” said hair director, Daren Borthwick, who led a team including Garreth Lenagh and Jordan Robertson of Préma salon, Sydney.

These three looks made up the hair brief, complementing a range of inimitable gowns from 30 designers such as Romance Was Born, Alex Perry, Dion Lee, Camilla and Marc, Ellery, Bianca Spender and Carla Zampatti. Flowers arranged by Doctor Cooper Studio filled the room, keeping to both theme and season.

“BAZAAR in Bloom is about celebrating spring and fertility, and because the show was couture, the gowns were extremely feminine and the hair had an element of drama,” explained Harper’s BAZAAR editor-in-chief Kellie Hush. “The three looks were a study in beautiful contrast, from volume to colour to texture. The hair added to the ‘drama’ as much as the clothes did.”

In creating the diverse range of looks, key products could be found in the coveted Kerasilk range, with styling products ensuring manageability, hold, shape and efficiency under pressure backstage.

“Kerasilk’s formulations are at the cutting edge of hair technology, with products such as the Kerasilk Control Humidity Barrier Spray performing like a dream under the hot and frantic conditions,” said lead stylist, Garreth Lenagh. “This Kerasilk Control range is extremely efficient to work with, and the results so easy to achieve at home, that it’s fast becoming a cult favourite in the salon.”

Acting as an ode to beauty, charity and spring, BAZAAR in Bloom helped to usher in Giving Season in fantastic fashion.

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