Color For A Cause is on the horizon. The annual initiative sees global haircare juggernaut Goldwell lend their support to an important titular cause, which has recently included The Leukemia Foundation and The Fred Hollows Foundation to help those struggling with sight. This year, September will mark their partnership with Bush Heritage Australia, providing aid in the wake of last summer’s devastating national bushfires.
“It was an easy choice to align with Bush Heritage Australia this year, allowing both Goldwell and our partner salons to assist in the recovery of fire-affected areas and to help conserve the magnificent Australian landscape and its native inhabitants,” explained Justin Anderson, General Manager Kao Salon Division Australia.
The charity is an independent not-for-profit that buys and manages land, while also collaborating with Aboriginal people to conserve landscapes and irreplaceable native species. The organisation has been working across fire-affected areas to restore and regenerate habitats brutally affected by the natural disaster.
“Goldwell’s generous support is helping us tip the balance in favour of our native species following an unprecedented bushfire season,” said Bush Heritage Australia Chief Executive Officer Heather Campbell. “Our staff are on the ground doing the hard work to bring the bush back to good health.”
So, how can salon staff and clients help to spread the word and help the cause? Clients simply need to book in services including balayage, baby-lights or root touch-ups at a participating Goldwell salon, upload a selfie of the new look and tag #goldwellcolorforacause and @goldwellaus. Each of these entries will see the brand donate $20 the cause, so as hairdressers you are literally colouring for a cause. As the tagline to clients goes – your regrowth can help generate new growth!
Make this initiative well known in salons with signage, online marketing and social media materials to get clients into salon chairs and have those proceeds go directly to you and a worthy charity. It’s such a simple gesture that earns philanthropic dollars, fills the salon books and comes with great, confident-boosting colour for clients as well, acting as a bright spark in a year that desperately needs it.
For more information visit www.goldwell.com