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Hair Expo Awards Announce Sponsorship Changes

There are some big changes in the works for Hair Expo over the next couple of years – for example, a move back to Sydney for 2017, then another return to Melbourne for 2018 and the end of a long-term partnership between the event’s celebrated awards ceremony and Schwarzkopf Professional.


Winners at the 2016 Hair Expo Awards

While Schwarzkopf Professional has sponsored the awards event for ten successful years, the powerhouse brand and event are parting ways in 2018, allowing Schwarzkopf Professional to be more flexible with their sponsorship capabilities and ensuring Hair Expo can offer up this spot to multiple companies.

“We are extremely proud of Schwarzkopf Professional’s long-standing exclusive sponsorship of the Hair Expo Awards and wish to express our sincere appreciation to them for outstanding support over the past ten years,” said Julia Erben, Event Director for Hair Expo Australia.

“We wholeheartedly agree with Schwarzkopf Professional that the Hair Expo Awards are a celebration of the whole industry. As such, the Awards should provide exposure opportunities for multiple key brands rather than one exclusive sponsor, reflecting and highlighting the support our industry’s artists experience from their multiple brand partners.”

With changes to the awards including new state categories, updated entry criteria and upcoming sponsorship opportunities, the historic awards continue to innovate. 2017 looms as the major finale of Schwarzkopf Professional’s sponsorship, a celebratory last hurrah that looks set to attract a significant portion of the industry.


Frank Apostolopoulos at the 2016 Hair Expo Awards

“Schwarzkopf Professional is very proud of our association with the Hair Expo Awards over the past decade and we continue to recognise them as the premier awards in Australia and New Zealand,” said David Hahn, Managing Director of Schwarzkopf Professional ANZ.

“We are particularly excited about the 2017 Hair Expo Awards and my team will be working closely with Julia and her team to deliver a true night of nights at the Awards gala to be held on 12 June 2017. We encourage all talented industry professionals to enter the Hair Expo Awards. They are a unique opportunity to demonstrate your talent and potentially supercharge your career.”

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