Hundreds of Hair Expo attendees are travelling home, pouring over seminar notes and fresh products or taking a well deserved rest after a frenetic three days have come to a close. We’ll be rolling out expo coverage throughout the week, but where better to start than the centre of it all, the expo floor?
Amidst every company from Aloxxi to Zen Master Scissors, the Sydney Exhibition Centre was packed with our industry’s biggest names. De Lorenzo, Excellent Edges, Goldwell, Glampalm Australia, Phoenix nationale, RUSK, Schwarzkopf Professional and so many others showed off the latest tips, tricks and tools.
Youngblood Mineral Cosmetics, Smiink, Sunescape, Rae Morris and more ruled the beauty sector, while Timely, Hairware, Kitomba, Shortcuts Software and several other software companies presented the latest in business technology. Olaplex Australia set up a stand to formally introduce the innovative treatment that’s been making waves around the globe.
The feature of the floor was, as always, the stages, and this year the Main Stage and Launch Pad Stage were as electric as ever. On Saturday, RUSK, Osmo and Goldwell presented three creative collections and Teri Doughtery showed off the latest from Aloxxi. Sunday saw Lorna Evans, Schwarzkopf Professional, TONI&GUY and the AHC Youthworx headline the Main Stage, while BaByliss PRO Clipper Ninja Dennis Joseph and the Wildlife Hair Team enthralled attendees with their styling skills.
On the last day the Main Stage played host to the Live Cutting Competition, where hairdressers could show off their chops in a public forum. The Launch Pad stage saw stylists from salons around the country show off creative and commercial looks, while Foundation Guillaume, presenting on behalf of Intercoiffure, demonstrated on trend Avant Garde.
“The feedback has been overwhelmingly positive from both Expo exhibitors and attendees, and we hope that people left feeling motivated and inspired to be a part of this amazing industry,” said Amelia Coote-Harris, Event Director.
Editorial styling must-have products and salons and brands around the country congregating for the sake of education and innovation – we’d say Hair Expo was well worth the hype.
For more information visit www.hairexpoaustralia.com
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