A new section of the Haircare Australia dynasty has launched, by way of barber-specific distribution house The Barbiere Company. The company is an importer and distributor of men’s grooming products, barber tools and equipment and more, all of which is uniquely dedicated to the craft of barbering.

This family operated company relishes in the same personalised, beloved energy true of Haircare Australia in its business acumen, operation and relationships. The company can offer tailored advice, a friendly customer service team and the professional service Haircare Australia has long been renowned for. Beyond that, the suave company is committed to the cause of men’s hair, from blade, styling product, chair and scissor, all the way to its very culture.

“We’re committed to partnering with barbers to help grow their businesses through exclusive brands, world class education and fostering a community around the culture and craft of barbering,” said Paul Mansour, National Key Accounts Manager.

The company is set up as a one-stop shop in the men’s grooming world, with a curated portfolio that includes evo, Reuzel, Modern Pirate, Andis and Wahl through to sundries and equipment such as brushes, scissors, aprons, towels and gloves.

The brand hopes to elevate and propel the barbering industry with its vital support. As an example. Modern Pirate is exclusively distributed by the company, filling a gap in the market with their product materials, application capacities and perfect level of hold.

The Australian-built brand has just launched a Superior Styling Powder to texturise and build volume, joining its savvy range of products. The lightweight product is ideal for fine and thinning hair to create natural textured look, adding moisture while still offering a matte look that doesn’t weight the hair down. A pump-style dispenser makes application easy, speaking to the unique, out-of-the-box thinking of the brand.

The Melbourne-based brand is distributed globally, oozing with the city’s cool and edgy charisma, while always offering modern, fuss-free products that are proudly carbon neutral and Australian made. Their inspiration in tattoo, surf and barber culture takes Australia’s unique spin on these concepts to a global market.

The Barbiere Company continues to change the game in their bold brands, unique products, committed focus and care for the client. Welcome this important group to our national industry.

For more information visit www.barbiereco.com.au