A 27 hour (plus) live stream of 41 international hair artists from 19 countries over 13 different time zones presented online education segments in nine different language, cementing #HairdressersUnited as a record-breaking endeavor. Organised by Henkel Beauty Care Professional brands, with brands such as Schwarzkopf Professional, Joico, Pravana, Alternao, Indola and #MyDentity as the focus, and in collaboration with the Fritz Henkel Stiftung charity foundation, this unique event inspired and raised money for a good cause.

The Look and Learns streamed on social media for over a full day, covering hair colour techniques such as blonde, balayage and blurring, while styling presentations, barber tips, up style tutorials, braiding intel and more made up the motivating shows.

This mammoth effort has now been recorded as a Guinness World Record holder for the official attempt for the ‘longest online hair education seminar streamed over the internet’ – achieving a total of 27h and 34 minutes of continuously live-streamed content. The content was streamed on several channels to millions of viewers.

Australian talent was a major part of the event, as two iconic national artists kicked off the proceedings. On behalf of Schwarzkopf Professional Australia and New Zealand, Natalie-Anne started the event and hosted the Australian arm of the event with Travis Balcke.

The charitable efforts of the event were also a focus, and the Fritz Henkel Stiftung charity foundation will be donating 100,000 euros to charities including the Red Cross and United Ways, in addition to donations from the online global audience, which are still being tallied.

Congratulations to the artists, admin and viewers involved in this record breaking,

All footage will be available at www.hairdressers-united.com soon.