Hairdressing Icon Anthony Nader Launches Haircare Brand ‘ltn’

Renowned and award-winning Sydney hairdresser Anthony Nader has taken the next important step in his acclaimed salon career, launching the haircare brand ltn – or love thy nader – as a response to constant client recommendations for at-home care. The launch incorporates two innovative hair stylers and luxury silk pillowcases in a range of colours, coinciding with the 25-year anniversary of his salon, RAW, and makes use of his extreme industry knowledge and expertise to offer a new venture in client service.

“This is something I’ve always wanted to do, and it’s a no-brainer to release hair care essentials that I can recommend to my clients in the salon,” Anthony said. “Over my 30+ years in the industry, I’ve always been using other brands in the salon, on shoots, and backstage at fashion shows. The salon’s silver anniversary felt like the perfect year to launch my own brand.”

Anthony saw relevant gaps in the market to fill and the Hair Straightener options – in both a wide and original options of 38mm and 25mm plate sizes respectively – are built with ceramic plates and adjustable heat settings to truly care for hair and create consistent results. The temperature-controlled hair stylers range from 100 °C to 230°C to suit all hair types and needs, also incorporating rounded barrels for waves and curls beyond straight hair. RAW clients receive a personalised temperature recommendation in the salon to cater to hair type, density and health.

“We have been testing and trialling the ltn Hair Straightener in-salon for almost two years and our clients and stylists are in love,” Anthony shared. “The friction-free ceramic plates were a non-negotiable for our clients to be able to style their hair at home with ease”.

The range also offers Certified 100 per cent Mulberry Silk Pillowcases available in seven rich shades, and made from 25 momme mulberry silk, which is a high-density and durable fabric that feels luxurious and soft. Smooth silk surfaces reduce snagging, tangling, and rubbing, which can cause frizz and damage to the hair, and aid hair in looking soft and sleek after sleep, while prolonging style. They’re also beneficial for the skin and can reduce the appearance of friction-related creases, fine lines, and wrinkles, while also absorbing less haircare and skincare products into the fabric. The pillowcases aid in comfort with natural thermos-regulation to feel comfortable at every temperature, becoming the ideal retail option for salons.

“I can finally recommend my own brand of silk pillowcases that I know, trust, and love,” Anthony said. “I know that my clients will love them, too. There is nothing more luxurious than sleeping on silk!”