Taking the world by storm with sales that have rapidly grown week on week, Soft Landings has ventured into unchartered territory beyond the typical supplement brand with a concoction of highly bioavailable ingredients that rapidly diminish those post party regrets, allowing you to party harder and land softer, writes Cameron Pine.
We often hear about electrolytes when it comes to recovery and rehydration and how important it is to rehydrate so we can replenish what’s lost and continue on with our busy schedules and daily commitments, especially at busy times of year with conferences, events, festivals and celebrations that have you burning the candle at both ends. Electrolytes however, are just one part of the puzzle that’s lost when overextending ourselves, especially after hours. Soft Landings has addressed a number of concerns with a long list of restorative ingredients so we can now go beyond to re-navigate the notion of partying and restore those depleted happy neurotransmitters at the same time.
The development of Soft Landings came from a very real and frequently recurring problem the three founders—Toby, Ronnie, and Zen, kept experiencing, along with thousands of other Australian’s where the hangover is often a key conversation that little do anything about. With a love of music festivals and social events, but also with the demands of day jobs, the team have lost count how many Mondays they struggled through after weekends at events or parties and wondered why there hasn’t been a better way to do it. As consumers, we spend all the money on the party and little on the recovery, with ordinary hangover cures only addressing dehydration or in some cases muscle relaxation and multi-vitamins that have little effect on the hangover feeling.
The Soft Landings scientifically formulated Neurotransmitter Restoration Complex targets chemical imbalances caused by recreational substances, delivering 27 potent ingredients that work synergistically in one easy sachet. With reviews carrying a minimum of 4.8 stars from 5000+ customers, it’s apparent that there are no soft promises with this product or just a cheeky marketing campaign. ‘Break in case of bender’ certainly lives up to its name as the best way to extinguish those post-party blues.
“We started experimenting with different supplement combinations over eight years ago to help ourselves recover faster. After lots of trial and error, we created the first version of what we now call our ‘Neurotransmitter Restoration Complex’. This was originally for our own personal use, but over the years more and more friends wanted to try it and we saw the opportunity to build a business around this,” said Soft Landings co-founder, Zen Safona. “We were always ‘those guys’ at the festival with many bottles of different supplements, often explaining what they all are to security and so on.”
It’s not just the ingredients, but the packaging is also cool and functional, almost like a bag of goodies at a festival. The boys were determined for it not to be tipped as just another ‘post-party recovery drink’ that typically only addresses dehydration and alcohol hangovers, rather than the specific chemical imbalances that happen when you’ve been partying all weekend. The formula includes neurotransmitter precursors like L-Tyrosine and 5-HTP that help replenish what’s been depleted, along with cognitive enhancers, vitamins, minerals and mitochondrial support compounds.
“What’s been really rewarding is seeing how customers respond. People message us saying things like ‘absolute lifesaver’, ‘I don’t know what I did before this’ or ‘where has this been all my life?’. We’ve built up a sort of cult following at festivals—people share packets with their friends like its insider knowledge. And we’re proud of our 4.8/5 rating from over 100 reviews,” Zen said.
Still a relatively new company, having just started selling their product last year, the boys are incredibly transparent about their figures, already earning over $100,000 AUD monthly in revenue, mostly direct-to-consumer through their website.
“I think people respond to our authenticity – our ads are very to-the-point and we actually understand the lifestyle and speak directly to a demographic that’s often overlooked. We have recently started shipping to the US and Europe, where sales have been growing fast week on week,” Zen said.
For more information visit www.trysoftlandings.com
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