Hairdressers in Victoria, particularly Melbourne, are in the nation’s hearts, with the city in stage 4 lockdown and salons legally closed for the first time nationally since the pandemic began. Now, a new fundraising education platform, titled Hearts 4 Vic, has kicked off its four-week program to provide much needed financial assistance to affected hairdressers, and important online education to the country at large.

The program is entirely free for Victorian hairdressers, while other attendees are asked to make a donation. These donations will be collected by Hair Aid, a significant registered charity, which will convert the funds into shopping vouchers to help hairdressers who are struggling to buy everyday essentials. All donations over $2 are tax deductible.

Mark Hayes

The program is offered on Adam Ciaccia and Kobi Bokshsish’s Aftermath HairEd Facebook platform, in conjunction with Julie Mahony of Pierrots Hair Studio, Perth and her team – consisting of legendary industry figures Jenny De Oliviera of Aveda, Pauline McCabe of Rock, Paper, Scissors, Jenni Tarrant of Bond Hair Religion, Selina Tomasich of Hair Aid and Leanne Cutler of Siren Marketing – who have constructed their own business and wellness education enterprise titled Mentoring Marathons.

Kobi Bokshish

The program will be comprised of inspiring creative sessions on Mondays and business and wellness sessions on Wednesdays. Having kicked off on Monday August 17 with cutting, colour and styling sessions from Kobi, Stevie English and Sharon Blain, respectively, the rest of the agenda looks just as dynamic. The other upcoming names include Mark Hayes and the Sassoon Artistic Team, JB Marzella, Lorna Evans, barber Naser Lamy and Danny Pato, Aili Puss from Estonia, and Pete Walstab of Excellent Edges.

Stevie English

The Wednesday program will begin on August 19 with sessions from Judith Lowe, John Hickey, Sharon Blain and Nicole Healy, totalling an hour of education focusing on recognising the signs of depression, managing the stress cycle, harnessing motivation to create a winning editorial collection and mastering social media. Each week will see four concise sessions that speak to managing and moving forward through COVID, mentally, emotionally, physical and in business. Mentors will also include Bernadette Beswick, Julie Piantadosi, Cameron Pine, Linda Woodhead and salons Biba, Elysium Hair, Joey Scandizzo and Togninis.

Joey Scandizzo

Helping hairdressers in practical terms, while inspiring stylists and salons nation-wide, Hearts 4 Vic shows the very best of the hairdressing industry, in its philanthropic spirit, passion for growth and unstoppable connectivity. As our hearts go out to Melbourne hairdressers, this is your opportunity to put those thoughts into action – and learn from the best in the process.

Judith Lowe

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