Hearts 4 Vic Raises Almost $4000 in First Week

Hearts 4 Vic, the philanthropic online education program that is teaching and inspiring the salon community while raising money for Melbourne hairdressers, has amassed $3677 in donations in its first week of operation. Organised by hair industry superstars Kobi Bokshish, Adam Ciaccia and Julie Mahony, the savvy education platform will work with charitable partner Hair Aid to convert these funds into grocery vouchers for hairdressers who have had to close due to strict lockdown laws, as the four-week program continues on.

“We totally understand that we are all stretched but with Victorian hairdressers having to shut down for six weeks due to COVID Stage 4 requirements, this puts salon businesses in survival mode as well as creating financial difficulties personally,” Julie said. “Even as little as $2 will add to the assistance for our fellow hairdressers. If you can give something, please support others in need.”

The program, hosted on Adam and Kobi’s Aftermath HairEd Facebook platform, asks attendees to donate to the cause, while Victorian hairdressers are admitted for free. All donations over $2 are tax deductible.

Week two began in stellar fashion with the creative Monday sessions. Beginning with famed longhair educator Lorna Evans, the evening also showcased award-winning New Zealand hairdresser Danny Pato and international hair legend Mark Hayes from London. The business and wellness seminars on the Wednesday night event on August 26 will features names such as Joe Santalucia, Linda Woodhead, Kate Henderson and Joey Scandizzo.