L’Oréal Professionnel Colour Trophy 2021 is taking place next Monday, February 22, in a national, virtual format that you won’t want to miss. When it comes to this dynamic event, there’s a lot to look forward to especially in its unique format for an event that will celebrate the industry’s talent and the inimitable salon community.
“I’m looking forward to the celebration of the hair industry again as a community and also, of course, crowning a winner,” said L’Oréal Professionnel’s Artistic and Events Manager Mark Thompson. “There’s been so much anticipation around this year’s event so the one thing we really want to see is a winner that represents the hairdressing community. That one winning commercial look will be something that can drive consumers back into salons and that commercial space, and reinforcing L’Oréal Professionnel’s position as an industry leading colour specialist.”
This is the historic awards’ 65th year, created to showcase the best of the country’s colour talents and fashion-savvy skills. Colour Trophy is hosted as the longest running live hairdressing competition in the world and is held across five continents in 37 countries, becoming a staple of the industry and building in each iteration with an entry process, semi-finals and national final that then extends to the international competition.
“The main thing which I’m most looking forward to seeing this Colour Trophy, is for us all to get together again as a community and celebrate the industry, professionals and finalists regardless who wins and loses, in a safe environment,” enthused the brand’s general manager Cara Riley. “The Awards are all about celebrating the major colourists within our industry and the versatility and range of the L’Oréal Professionnel portfolio. It’s also the longest running live competition in the world in terms of colour and is all about celebrating the history of the brand, which is now over 100 years old.”
“The awards show off what the professionals can do with their products and ultimately crowns year on year the best colourist, which for me is incredibly exciting. I also think the fact that L’Oréal Professionnel actually invented permanent hair colour itself speaks volumes,” she continued.
You can tune in next Monday at 7:30 on https://lorealcolourtrophy2020.bettercast.io/. Before you do, remind yourself of what’s in store and who’s in the running, then show up ready to celebrate and cheer on your fellow industry members.
“This year will be the first year we’ve run the Awards completely virtually, and so because of this change we’ve had to really turn everything around and adapt quickly to go from a huge offline physical event to an online event,” Mark explained. “This is something completely new for us but nonetheless, still hugely exciting. We’re also doing all the judging virtually which allows us to still have all 12 judges together, from all around Australia, saving everyone from having to travel, but still feeling as one community.”
The finalists have recreated their looks from all around the country and they’re ready to be judged come Monday. Register now so you don’t miss out on a long-awaited industry event, something we could all invest in and welcome after too much time apart.
For more information visit http://www.lorealprofessionnel.com.au