Two global industry powerhouses have joined forces, as famed education brand HOB Academy has taken up an exclusive 12-month residency at the Wella World Studio in Central London. The two award-winning brands share a commitment to innovation, creativity and peak education and have collaborated for over four decades, while this initiative ushers in a new important era together.
The HOB Academy Artistic Team of the Year and education team will be based at Wella’s London studio on The Strand, as led by International Creative Director Akin Konizi. They will educate both UK and international students in this forum, building on the 16-strong salon group and education academy that has a global impact from its UK base.
“We are very excited about working at the Wella World Studio,” Akin shared. “Education is at the heart of everything we do, and HOB Academy X Wella Professionals gives us the opportunity to take this to another level, open accessibility to even more stylists and technicians, and help us raise standards in hairdressing education. Our 12-month residency is just the beginning of a new phase of innovation and creativity from the HOB team.”
“We’re delighted to be collaborating with HOB Academy and hosting them at the Wella World Studio for the next 12 months. We have worked closely with the team over the past 40 years, and we are privileged to be part of their exciting plans for the future,” added Allison Hargreaves, Associate Director Education Operations Wella UKI.
For more information visit www.hobsalons.com
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