Schwarzkopf Professional’s Shaping Futures program is a an impressive feat when looking at the numbers – the brand, which partners with non-profit organisation SOS Children’s Villages, has brought the program to 25 countries, educated more than 1200 disadvantaged young adults, utilised the skills of over 200 volunteers and conducted more than 60 training classes. These figures are just the beginning, with more Shaping Futures programs to be introduced into additional locations around the globe. Importantly, the effects go far beyond numbers, truly changing the lives of underprivileged young people and giving them hairdressing skills we sometimes take for granted in ourselves. So the question remains – how can you help?
“By teaching disadvantaged young adults in developing countries how to cut hair, we want to give them a new start in life and the prospect of a lasting future,” explained Simon Ellis, International Creative Director of Schwarzkopf Professional. “With our global network of hair professionals, our emphasis on training, and our pool of resources, we are in an ideal position to offer skills that can make a difference to the lives of aspiring hairdressers, whatever their backgrounds.”
“Long term sustainability is key for the initiative,” he continued. “To achieve this, it is our ultimate target not just to train our students, but also to secure job placements in local salons on completion of their training. Our cooperation with Salon Naturals in India is a perfect example for the type of long-term, mutually beneficial collaboration we are aiming for in each country.”
The program dates back to 2008 when Japanese Schwarzkopf Professional employees established the course in Cambodia, teaching basic hairdressing skills to those in need. The initiative has since grown to include Peru, India, Morocco, Latvia, Brazil, Colombia, Vietnam, Russia, Slovenia, Tunisia, South Africa, Philippines, Jordan, Ukraine, Poland, Croatia, Romania, Hong-Kong, Thailand, Bolivia, Mexico and Argentina. It consists of a six week course in five modules – consultation, cutting, dressing, colour and form. Students meet with local salon owners during their training, enabling them to seek employment after their education.
Hairdressers who take part not only experience an incomparable global journey, but also use their hairdressing superpowers to truly change the world and help those in need. If this sounds like your calling, hop online and take the first steps to truly making a difference.
For more information visit www.schwarzkopf-professional.com/shaping_futures
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