It’s here, guys – the Man Perm. Not your super-tight eighties fuzz, think Monte Morgan and Michael Hutchence. Is your male client using mousse and texturising products daily? Then it makes sense, doesn’t it.
The How (and Why) of the ‘Man Perm’ with Hair Expo Men’s Hairdresser of the Year, Uros Mikic, Kinky Curly Straight.
“Why would a client even consider a perm, they’re out of date, they’re for girls right? No.
Well not really, perms are making a big comeback and there’s one reason, texture. Throughout the last few seasons we’ve been falling deeper in love with texture, and looking ahead, we’re not letting go of this trend. Stylists, celebrity and clientele alike will continue to embrace soft, messy waves; bohemian inspired looks that rely heavily on structure for volume.”
Perm = texture: We’re now looking back to perms for a more permanent texture and volume solution. Men’s style has and will continue to focus heavily on big, voluminous hair –even for those sporting a tight fade on the sides, the likelihood is a cool, individualistic voluminous top accentuating masculinity. And the best way to achieve extra height? Texture.
To perm or not to perm? The question is, what looks will benefit from a perm and which won’t. It’s simple, does your client need texture? Do they regularly use mousse or other enhancing hair products? If so this will be a great solution to the buys man’s daily routine.
TIP: If you’re a fan of the very cool front man Monte Morgan from Client Liaison or the iconic Michael Hutchence of INXS, a perm is your pass to signature, rock star curls.
Specialise: Perming is a tricky service that needs to be performed by someone who really understands hair structure and texture. A lengthy discussion with clientele on the type of curl or wave they desire is essential, just like any other professional service.
TIP: Stylists, brush up on your perm skills. It is a skill that we, as an industry, haven’t embraced for a long time, but the current trends and newly developed techniques are making it easier and safer for our clients.
Don’t Deny It! Call it the Jon Snow effect, actor Kit Harrington has brought the curls back and today’s guys are comfortable enough with themselves to ask for what they want – and curls are it. We are talking soft, tousled, messy curls, not your typical perm ringlets or tight 70s-spiral.