Facebook is still the most popular social media platform in the world meaning, for businesses, it’s a great place to be. Maybe you’re not sure if it’s right for your business or don’t think it’s performing as it should? Keep reading to understand why it’s a great platform, and how to make the most of it.

WHY FACEBOOK?

Choosing where you put your time and energy for social media marketing can be tricky, but Facebook has a lot of benefits. Firstly, Facebook has reported that they have over 3 billion people, and over 200 million businesses using their platform. Usage has declined amongst young people, but for every other age group it’s still really popular! So consider who your target market is and whether or not they’re on Facebook.

Secondly, Facebook has overtaken search engines like Google in some countries as the most popular site, according to the latest social network stats. This means that if people are searching for your business, they might skip Google and go straight to Facebook.

Finally, due to its size, Facebook has a high authority within search engines. This means that when people Google your business, your Facebook page will likely appear at the top of the search, along with your website. The more exposure your business gets, the more likely it is that future clients will come across your business!

HOW TO CREATE A GREAT FACEBOOK BUSINESS PAGE

If you’re new to Facebook or want to amp up your page, work through these tips to ensure you’re making the most of it.

You must ensure you fill out your business details correctly from the basics like your name, address and phone number. It sounds simple, but it’s important you get it right, as this is what people will use if they want to contact you. You should also add an eye catching profile picture and cover photo. The images you use should be eye catching and on brand, so that as soon as people see it, they know it’s you.

Your profile picture should be 170px by 170px. We recommend using your logo if it fits in the parameters. Ideal cover photo dimensions are 2050px by 780px, but Facebook will crop this too 1300px by 640px on most devices, so you’ll want to check that it looks good at both sizes. Remember your cover photo is front and centre when someone visits your page, so it’s important to make sure it’s looking good. Consider things like text, branding, colour and symmetry.

WRITE A GREAT BLURB FOR YOUR ‘ABOUT’ PAGE

Your ‘About’ page is indexed by Google, which means if you have a descriptive, keyword-rich ‘About’ section, you’re more likely to be found on Google. Don’t forget to add a link to your website there too!

TELL PEOPLE WHAT TO DO NEXT WITH A CALL TO ACTION (CTA)

A CTA on Facebook is a button that encourages your page visitors to take action, or navigate to another page. The best CTA for a salon, spa, clinic or barbershop is an online booking site. This makes it simple for clients to check out your services, prices, and available appointment slots. Your salon software should make it easy for you to create a great online booking site and link to it from your Facebook page.

ADD YOUR TEAM AS COLLABORATORS

Social media can be time consuming, so make sure you’ve got team members helping you! Add them as admins, editors or moderators in the ‘Page roles’ section, and they’ll be able to post, reply to messages and comment, all on your page! They can also create ads and view insights depending on their access level.

START POSTING YOUR QUALITY CONTENT

Every social post counts! If you’re stuck for ideas, try these:

  • Share before and after photos showing your clients’ transformation
  • Review the newest trends in hairstyles or beauty care
  • Feature your salon’s stylists and therapists
  • Promote your offers and seasonal specials
  • Share tips to keep clients’ hair/skin looking beautiful after their appointment
  • Don’t forget to keep an eye on what others are posting too

Creating a strong Facebook page can mean your business is well represented on the world’s most popular social media platform! It has lots of great benefits for businesses, so if you think it’s the right channel to communicate with your target market, use these tips to make the most of it.

Isabella Castle is from the Marketing Team at Kitomba Salon & Spa Software. To learn more about how Kitomba can help your business be more successful, visit www.kitomba.com or call 1800 161 101.