INNOluxe Ambassadors Explain The Brand After 2021 Launch

UK brand INNOluxe landed in Australia in 2021, and now has a bevy of renowned Australian national ambassadors singing its praises and explaining the gap it fills in the market. Known as a must-have tool for protection, strength and repair for in-salon colour, this technology also aids chemical salon services such as keratin and perm services.

INNOluxe is anchored by an instantly effective protein repair solution comprised of the brand’s unique Advanced AminoBond Complex, also using many different levels of low weight proteins including cysteine and amino acids for a strong web like structure that reinforces sulphur bonds for healthier hair during these services. It can be used with every colour, bleaching, perm, chemical straightener, keratin or relaxer and also works on all types of hair.

Australian ambassadors now join global brand ambassador Sophia Hilton in endorsing the brand. Don’t take our word for it – hear exactly why these industry names have fallen in love with INNOluxe.

Annette Carter, Principal, The DO Salon, Melbourne

“The DO introduced INNOluxe a year ago, and it has revolutionised the way we work with our client’s hair. Put simply, we can now colour and bleach their hair without compromising its integrity. How does it do this? It saves the structure of the hair when colouring or bleaching.

At The DO we use the INNOluxe salon professional range of products. We also stock the at-home range to ensure our clients can look after their hair easily. Client responses have been amazing. That is the reason why I am so proud to be the Australia & New Zealand Ambassador for INNOluxe. I want all my fellow hairdressers joining the revolution that is INNOluxe.”

Annette Scaffidi, Owner/Director, FATTY ARBUCKLES, WA

“At Fatty Arbuckles, we offer only the best products and services to our clients; with INNOluxe we have seen amazing results for our clients and ourselves. It’s delivered exceptional shine and durability, with the reassurance and confidence of maximum results, even on compromised hair.

“The response from clients has been overwhelmingly positive – they’ve seen and felt instant results from revitalising natural curl, plumping out fine hair creating volume and durability to their style. We’ve also created a sensory experience with this treatment – noise cancelling headphones with calming music, warm eye pillows at the basin with a weighted blanket…slipping into a zen state whilst INNOluxe works its magic from the inside out. We highly recommend this to any salon as it really does complete our services and assists us in achieving the healthiest amazing hair.”

Caterina DiBiase, Owner/Director, HEADING OUT, Melbourne

“As a colourist, INNOluxe allows me to do things I was unable to do before – without jeopardising the condition of the hair. The colour level I can deliver is much better all while maintaining and improving the condition of the hair. I am producing higher quality work and the proof is when the clients come back to the salon after using INNOluxe, and the condition of the hair has continued to improve.

INNOluxe is my product of choice as it doesn’t slow down the processing time. Not only that, it’s incredibly versatile, easy to use and I can use it with everything. Since we have had INNOluxe in the salon, the overall number of treatments we deliver has increased hugely.Every client has INNOluxe with their colour.”

Caterina DiBiase, Owner/Director, HEADING OUT

Damien Kabay & Nick Mammoliti, Co-Owners, HEMISPHERE HAIR, WA

“Searching for a new bonding system and needing something that would complement our extensive colour range and deliver amazing results, we found INNOluxe! It has changed and improved our business immensely – clients can feel the improvement to the condition of their hair from the first time. No matter what service our stylists are doing the client can have that extra insurance to know that INNOluxe will protect and improve their investment.

We love using INNOluxe for many reasons however one of the key reasons is when doing on-scalp lightening our clients have noticed the comfort level on their scalp is amazing and their toner is lasting a lot longer.

“The V3 Elixir is an easy way for clients to maintain their hair at home as they don’t need to rinse out and it can be used before blow-drying or as a night cream. Clients love this as there is no waiting around to rinse out as everyone today is time poor at the best of times.”

Damien Kabay & Nick Mammoliti, Co-Owners, HEMISPHERE HAIR

Holly Sharpe, Owner, B’ME HAIR, QLD

“What sets INNOluxe apart from other brands and products I’ve used is it’s an incredibly simple system and the results are exceptional. The fact that it only has a small range of home care is brilliant – it allows our clients to maintain the quality of their hair at home without an over-complicated system that could overwhelm them. They can achieve salon quality results in their own bathrooms!

As my salon is comprised of approximately 95 per cent colour clients, the product range has aligned with our clients’ needs and has not only produced stunning results, but from a business perspective, has increased our retail sales of deluxe treatments, ensuring our clients’ crowning glory is maintained to the highest of standards whilst also benefiting our profitability margins.

My advice to hairdressers using INNOluxe for the first time? Ensure to leave the Balance Plus in for the recommended ten minutes so you achieve ultimate results. It can be annoying waiting for treatments to work their magic but trust me, it’s worth every second!”