Set on the Sydney Pier under the hum of the Harbour Bridge and overlooking the lights of Luna Park, Intercoiffure Mondial arrived in style for its annual Australian Congress. For three days of business, workshops and inspirational shows, national members flocked from all corners of the country and styling legends came from New Zealand, Canada and South Africa to make this congress one of the best yet.
Martin Parsons at the Intercoiffure Australian Congress
Fashion directors, stylists, models and members arrived by the dozen at the Pier One Sydney Harbour Hotel on October 26th, and were welcomed in inimitable Intercoiffure fashion. The first night showcased five different looks in five distinct dances at the Australian Theatre for Young People. Following a frenetic day of styling by Intercoiffure stylists and the Guillame team, fifty dancers took to the stage to show off five genres and styles of hair. The elaborate makeup was done by Hairdressing and Beauty students at Granville TAFE NSW throughout the entire Congress.
Jungle dance routine style by Intercoiffure stylists
An expressionist jungle themed dance saw dancers put their body on the line in an acrobatic fashion with unique animalistic hair styles. Next a classic 1920s aesthetic with traditional short, wavy styling accompanied a fast-paced tap routine, and classy up styles were worn in a 60s themed musical theatre number where dancers were meticulously styled as elegant air hostesses. On trend braids were used for a contemporary dance routine and the evening was finished with a performance that was Avant Garde in every sense. Bright face paint make up, bold morph suits and a myriad of wild shapes and textures in the hair styling by the Guillame team finished the evening with a bang.
Avant Garde routine styled by the Guillame team
The following day was an influx of information, from styling inspiration to salon secrets. It began with American author Art Suriano, who, on behalf of Congress sponsor Wella, spoke about his new book The Ultimate Customer Experience, stressing the importance of consistently good customer service. Delving into training and marketing advice, Art taught attendees how to win clients and then increase their satisfaction.
Contemporary dance routine style by Intercoiffure stylists
Next the team of Fashion Directors took to the stage to present looks from collections such as White Nights, Indigo Tribe and Northern Lights¸ complete with elaborate braids and up styles, 70s inspired afros, masks and Parisian trends.
Hair by the team of Fashion Directors
The afternoon had two salon specific seminars, leaving attendees with a wealth of new ideas to take back to their own salons. Presenting on behalf of congress sponsor L’Orèal Professionnel, Brett McKinnon and Brett Albury from the Murphy Gozzard Hair Community spoke about their clientele, strengths and weaknesses, covering universal topics of teamwork, communication and client and staff loyalty. The duo then brought their apprentices on stage to show off a handful of inspiring styles that incorporated braiding, cornrowing, pops of colours and angular cuts. This showcased just how effective education and training can be, first hand.
Hair by the Murphy Gozzard Hair Community
Next Joanna Burgess of Shortcuts offered the latest insights, trends and averages in the salon industry. She focused on three tiers of business – how many customers do you have, how often do they come to the salon and what do they spend? She then outlined methods of increasing these levels, with methods such as implementing online booking and gift cards, creating an obvious online presence and increased retail training.
Hair by South African members Heidi Van Der Berg and Donavan Grove
That evening attendees dressed in their finest and entered the ballroom overlooking the pier for the congress’ big event. Kicked off with jazz music and cocktails, the night moved onto a three course meal and two of the congress’ most highly anticipated shows. Opened by Intercoiffure’s South African members, Heidi Van Der Berg and Donavan Grove, who presented colourful, Avant Garde styles to the enthralled crowd, this was then followed by a Martin Parsons long hair extravaganza, as the styling legend from Canada kept the crowd laughing throughout the presentation of six intricate up styles.
The night was finished with the presentation of awards that commended members on both their excellent photographic work and commitment to Intercoiffure Mondial. Caitlyn Harlond of Fatty Arbuckles, WA, was named the overall winner in the photographic competition for her powerful barbie-inspired image, amidst tough competition. Jamie Carroll took home the Eva Hart award, a high honour commending his tireless efforts for the organisation.
Caitlyn Harlond winning image
The final day expanded on the shows of the previous evening. An Oceanic master class was conducted by Australia’s Jas Jhally, New Zealand’s Wayne Richardson and the Grove and Van Der Berg representing the South African contingent. The team instructed in Avant Garde, taking trends from Paris and Berlin to create unique shapes and play with vibrant hues of pink, mint green and blue. Next, Martin Parsons revealed the myriad of tricks up his sleeves, teaching the attendees how to create his trademark up styles with the same ease and effortlessness that he manages.
Hair by Martin Parsons
Closing the congress with the logistical necessities of Intercoiffure Mondial, such as a website demonstration, AGM meeting and open forum, this Australian Congress covered everything in a mere 48 hours. It’ll be hard to top, but Intercoiffure keeps finding ways to go bigger and better. We’ll see you in Melbourne, 2015!
Intercoiffure Australia President Cheryl Delmo
Congratulations to the list of winners in the photographic competition, listed below:
Overall winner – Caitlyn Harlond, Fatty Arbuckles WA
People’s choice – Lauren Cooper, South Terrace Hair TAS
Editorial Senior Winner – Donna Greyson, Headhunters Hair Studio WA
Editorial Senior Runner up – Anmar Sahar, Djurra Lifestyle Salon & Spa WA
Editorial Junior Winner – Sarah Beverley, Dale James Hair &Beauty WA
Editorial Junior Runner up – Rebeka Grob, Tony Mitchell Hair QLD
Avant-Garde Senior Winner – Anthony Tan, AhKim NSW
Avant-Garde Senior Runner up – Maggie Green, Fatty Arbuckles WA
Avant-Garde Junior Winner – Caitlyn Harlond, Fatty Arbuckles WA
Avant-Garde Junior Runner up – Torren Allen, Individual Hair Care NSW
Colour Technician Junior Winner – Kirsty Mc Lennan, Zedz WA
Colour Technician Senior Winner – Johnny Georgiou, Parlour Hair SA
Colour Technician Senior Runner up – Anastasia O’Leary, Parlour Hair SA
Femmes Cut & Colour Senior Winner – Danika Anderson, Franco ACT
Femmes Cut & Colour Senior Runner up – Prue Hendrix, Opal Hair VIC
Homme Style Senior Winner – Lasse Nielsen, Zedz WA
Homme Style Senior Runner up – Jamie Barakat, Ktizo Hair & Spa New Zealand
Homme Style Junior Winner – Sarah Beverley, Dale James Hair & Beauty WA
Homme Style Junior Runner up – Shannon Senior, Franco ACT
Jamie Carroll and Martin Parsons
See a clip of Martin Parsons’ presentation below:
For more information visit www.intercoiffure.com.au
Photography by David Lucas
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