The ever-fearless Fudge crew unveils BIG HAIR – the new, rock n roll haircare range designed to build all round satisfaction.
Increasingly privy to the front row feeling courtesy of live streaming and style.com, consumers and stylists alike want the latest Givenchy texure and they want it now.
Inspired by fashion’s ongoing obsession with texture, height and more texture, Fudge have responded with BIG HAIR – a soon to be eight product-strong haircare range sure to breed a posse of Jade Jagger look alikes around the globe.
Fudge BIG HAIR Push It Up Blow Dry Spray
“Think Kelly Osbourne, Jade Jagger, Beyonce, Adele, Nicki Minaj, Lady Gaga. Kate Perry, JLo, Rihanna, Pink. What they all have in common is the ‘Oomf complex,’ and that’s exactly what BIG HAIR is all about,” explains Freelance Session Stylist for Fudge Australia, Michael McQuillan.
“The Oomf complex adds volume and shine to achieve those big, sexy and edgy styles. I’m excited that this range will add the mass without the matt-ness, keeping hair full, glamorous and glossy,” he continues.
Priding itself on ‘significantly increased volume in a unique way,’ and minus the draw backs typically associated with such product objectives, Fudge BIG HAIR’s Oomf complex comprises a blend of Hydrolyzed Wheat Proteins with the benefits of natural Bamboo Extract – two stars with a special bond leaving hair negatively charged, fibers further apart and undeniably voluminous.
Fudge BIG HAIR Think Big Texture Spray
Additionally, the high molecular weight of the complex creates a light film on the hair surface for smooth strands minus the frizz – a sleek finish aided by moisture retentive benefits and a reduction of the hair’s porosity (Hydrolyzed Wheat Protein) and high silica shine (Bambusa Vulgaris Shoot extract).
Available now, the Fudge BIG HAIR has started with an Elevate Styling Powder for instant texture, Mega Hair Milk for body shine, Push It Up Blow Dry Spray for roots of new heights and Think Big Texture Spray for maxed-out volume.
Coming soon is Raise the Roots, Body Builder Cream-Gel, Big Bold Oomf Shampoo and Big Bold Oomf Conditioner and Bodifying Style Whip.
For more information about Fudge call 1300 764 437.