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Introducing Goldwell’s Kerasilk Control De-Frizz Service

Luxury salons can’t exist without creating hair that’s high-quality and, in true sumptuous style, silky and smooth. Enter Goldwell’s new Kerasilk Control De-Frizz service – your ticket to luxury hair, and with it, a luxury salon.

Luxury is in the eye of the beholder – to your client, it may mean a high-end salon design aesthetic, or the tea they’re offered upon arrival. It almost certainly centres on the products you utilise and services you provide, so it’s your job as the hairdresser to offer luxury in its every iteration. Pivotal to this search for luxe is simply how the client feels, and how their hair looks as they walk out of the salon. No matter how many additives and luxury details you include, the simple aspect of the service quality always reigns supreme. If the hair isn’t luxury at the service’s end – nothing can be.

This is why short, efficient services that focus on hair texture are so coveted, and Goldwell’s latest addition to the renowned Kerasilk Control Line, the Kerasilk Control De-Frizz Service, tops the list. The service controls frizz and enhances the hair’s natural shape in an hour-long service, with all-new retail products included to extend the treatment.

The service harnesses the brand’s exclusive and successful KeraShape Technology, which is comprised of a thermally-active formulation that deeply penetrates the hair, creates new keratin bonds and smooths the hair surface. It is posed as a long-lasting solution to unruly and frizzy hair, transforming it into the ultimate symbol of textural luxury – silk. The benefits of tamed frizz, beautified shape and increased manageability can extend for up to four to six weeks, and the quick service time makes it an ideal lunch-time treatment for clients.

The treatment modifies the successful Kerashape technology, developing it to have a lower amount of Glyoxylic Acid, which creates lower amounts of bonds, ensuring frizz reduction and increased manageability. Additional special care ingredients improve the texture and feel of the hair.

The salon exclusive Kerasilk Control De-Frizz Service treatment is in a condensed time frame from the Kerasilk Control treatment, and builds upon a rapidly-expanding range of retail products. The new complementary products in the Kerasilk arsenal include the Kerasilk Control De-Frizz Primer, which prepares hair for easy styling, heat styling and blow-drying to prolong the in-salon service, and the Kerasilk Control Humidity Barrier Spray, which shields the hair from natural factors such as humidity to block frizz and add a shiny, weightless finish.

“Many of my clients struggle with unruly, frizzy hair, which keeps them from loving it,” revealed Goldwell international artist Lisa Whiteman. “Now I can help every woman fall in love with the smooth touch of her hair.”

When your clients leave your salon, it will be the extra time at the basin, the pristine surroundings, the smile at the door and every other detail salons work hard to add and offer in the name of luxury that they’ll remember and pass on – however, a luxury salon can’t exist without hair that delivers and is silky soft to the touch. Ensure you’re offering luxe where it really matters.

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