Reinvention of style with the benefit of weightless hair can now be achieved with SUPER.GOO by KEVIN.MURPHY – a flexible yet firm holding styling product, writes Adeline Kintono.

This new innovative product enables boundary-pushers to project their creative personalities through their hairstyle with a thick, super-defined finish without the risk of losing firm hold.

“I wanted to create something that was like a gel, but more modern – what sets this product apart is, while most other gels leave hair sticky and dried out, SUPER.GOO ensures the hair has great texture and is movable, without losing its natural spring,” explained Kevin Murphy .

The no-flake formula contains green tea, bamboo and nettle extracts which not only allow the hair to be moulded into distinct looks that last all day, but also strengthen the hair and stimulate growth. 

Apply SUPER.GOO as a curl enhancer on wet hair, or blow it out for extra volume by simply rubbing the product between your palms and continue working it through the hair until the desired style is reached.

For more information about KEVIN.MURPHY visit or call 1800 104 204.