Prolific industry leader Jaye Edwards, pioneer of EdwardsAndCo, is joining the Dateline Imports P/L family as the 2024 Australian brand ambassador for epres and Malibu C.
Jaye is well-known as the leader of nine iconic hair salons, as well as having his own haircare brand, an education hub and a loyal online following. Jaye’s work has been featured across major editorial mastheads such as Vogue and marie claire, and he has a strong commercial sensibility in his salons and brands. Jaye will lead education and share social media content for both brands through 2024.
Creating educational content around enhancing business growth and increasing revenue for hairdressers and salons, Jaye will utilise his vast experience as a business trailblazer and education expert in this role. Jaye will also utilise his social media skills to share brand content on Instagram and TikTok, highlighting how epres and Malibu C have uniquely helped his business.
epres is a new market instalment, touted as an innovative, next generation bond repair that works as a simple, one-step, in-salon treatment in only ten minutes. The all-in-one, acid-free solution repairs chemical, thermal and mechanical damage for softer, stronger, frizz-free hair.
Malibu C is an important tool to fighting the effects of water in common hair and scalp issues. The brand offers customised, 100 per cent vegan remedies to eliminate minerals, colour fade, brassiness, dullness, and lack of movement.
These brands are represented by Dateline Imports’ 45 years of industry experience, which now pairs with Jaye for a new era in innovation and dynamic education.
For more information visit www.datelineimports.com.au
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