Showcasing their world-renowned styling skills to their international peers, Joey Scandizzo and Joseph Semaan of Joey Scandizzo Salon boarded Sweden’s luxury Frisörbåten boat in Stockholm in April to kick off the Excellent Edges 2014 Scandinavian Tour.
Joey Scandizzo on stage at the Excellent Edges 2014 Scandinavian Tour
No ordinary hair show, Joey and Joseph armed themselves with a team Swedish models and Excellent Edges Scissors for an overnight cruise to Finland with 1500 Swedish hairdressers. Taking the stage for a four-segment hair extravaganza, the pair used the latest cutting tools from Excellent Edges to showcased the latest techniques in ladies geometric cuts, men’s cutting, avant garde styling and colour burst.
“The Scandinavian hair industry is really supportive of our work and we love the opportunity to get in front of this enthusiastic crowd to showcase the latest trends from Australia, made possible with the Excellent Edges product”, said Semaan.
After the tour, while Joey returned to the salon floor in Melbourne, Semaan joined the Excellent Edges team on a three-day whirlwind cutting education tour across Scandinavia.
Joseph Semaan on stage at the Excellent Edges 2014 Scandinavian Tour
“We are fiercely proud of the quality of our product so naturally we want the best ambassadors capable of showing hairdressers how to use our tools. Joey and Joseph from Joey Scandizzo Salon are seen as industry leaders and delivered an outstanding quality of work that beautifully illustrated the full capabilities of our products,” said Excellent Edges Manager, Pete Walstab.
For more information about Joey Scandizzo Salon visit www.joeyscandizzo.com.au.
For more information about Excellent Edges visit www.exedges.com.