Leading Australian hairdresser John Pulitano, co-owner and Creative Director of Headcase Hair, has introduced an all-new hair cutting technique, centred on layers, versatility and texture, and priced as a luxury salon service at $750.
The hair cutting technique could be compared to Vidal Sassoon’s defining hairdressing concepts in the 1960s, but importantly draws on John’s esteemed expertise, and the way he views and cuts hair to personalise, individualise and suit the cut to each client. John has worked over decades with leading global designers and magazines, with extensive editorial and runway credits, which informs his aesthetic perspective.
The cut is available at both Sydney locations of Headcase Hair, positioning it as a sought-after, exclusive and unique salon service.
“My aesthetic has always been lived-in luxury,” John explained. “With my extensive background in fashion and editorial hair, I’ve always loved hair that looked lived-in from the get-go. I found that conventional methods weren’t giving me the results I wanted. Conventional cutting was too clean, and razor cutting was too harsh. I wanted to create looks that paid homage to the classic cuts but needed to be cooler, more understated, yet rich, expensive, and fashion-forward. They needed to make a statement. They needed to move and flow as clients shook their heads.”
This approach has been a major facet of John’s storied hairdressing career and one he’s now finally defining as a service. It’s also one that clients, and recently beauty media, have lauded.
“Clients kept coming in, saying how many compliments they were getting about their hair, done or undone,” he shared. “This is definitely a legacy I’d love to leave to the industry because it’s going to be exciting to share a completely new way of doing thing. This technique will change the industry by giving classic styles—from pixie cuts to bobs, graduated bobs, shags, and long layers—a modern edge and futuristic feel. They are contemporary works of art with an attitude.”
Beyond the approach itself, the service is predicated on John’s skill and expertise, with an involved consultation becoming a feature of the service, next to an extensive treatment or “hair facial” that furthers puts the quality on hair health and quality. Clients are educated on scalp and hair health and work with John to find a cut that ideally suits their needs. The service follows to the hair design and hair cut, then a blow dry, before John also offers styling tips and product recommendations.
“The most important part of this haircut is being with me and having my expertise. It’s like being at a chef’s table,” John shared. “I’ll ask a few key questions and then take you on a journey, considering your looks, style, height, body shape, and face shape. In this scenario, I’m the expert.”
“A haircut is a key aspect of your appearance,” he added. “The power of a great haircut is a form of self-expression and empowerment—it’s an investment in your confidence and professional image. It’s not just a luxury; it’s an investment.”
The cut is designed to last up to three months, maximising the client’s natural hair thickness, as elevating hair density and condition is a key priority in this service. The fresh cuts draw from modern shapes and aesthetics, in what John describes as “reimagining classic cuts with a modern edge”. Each look is tailored to the client, who is also given the confidence and education to easily recreate it at home, in what John hopes will innovate in the future of the hair industry at large.
“It’s the hair everyone dreams of, no matter their age. This technique elevates your look no matter your age, making you feel sexy, confident, and empowered, it’s wearable art” he said. “This technique changes the way hair sits, giving it a futuristic feel and attitude.”
For more information visit www.headcasehair.com.au
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