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Joico Announce Salon I-Deas Winner

One very lucky stylist is probably packing their bags for a June trip to Las Vegas, as the winner of the Joico Salon I-Deas Award. The coveted prize was awarded to Alexander Small from Marrilyn’s Salon in Remuera NZ, who impressed judges with his sundial cut and colour technique.


Alexander’s submission

Entrants were tasked with sharing images of their Salon I-Deas workshop or salon creations, learnt during the client-focused Salon I-Deas education sessions, as well as writing about the concept behind their look in full. By taking out the title Alexander wins the trip in late June and exposure on the brand’s social media sites and JOI magazine (not to mention bragging rights).

Alexander created a dark blonde look with Lumishine hues, the very technical information of which he outlines in his detailed submission, and utilised the innovative sundial cut and colour techniques to create the look. “I wanted to have lots of texture through the colour and cut but I didn’t want my idea to be a big change for my client,” Alexander explained of his concept. “Hence the sundial cut and colour technique was perfect for her; as overall she still wanted to still be natural.”

This complex look found its roots in achieving exactly what the client wanted – the perfect representation of the Salon I-Deas program. No wonder Alexander took home the air tickets for both him and a very lucky colleague.

We wish him well as he embarks on the trip of a lifetime.

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