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Joico Looks Ahead To Global Destination Education Event

Joico is preparing for what can only be described as a seven-day learning extravaganza, filled with industry stars, centred on the most important trends, tips and techniques of the moment and all taking place in Punta Cana, in the Dominican Republic.

The event will take place from January 13 to 20, 2018 and include colour, cut, trend, business and other education classes all in a tropical location. The brand is taking over an entire 5 star resort, offering incredible tropical activities and hosting evening events and networking opportunities with global hairdressing figures, amidst all the education classes.

The impressive list of presenters includes our very own education legend Tracey Hughes, award-winning and all-new Joico Guest Artistic Director Vivienne Mackinder, renowned celebrity artist and Joico educator Dennis De Souza, Senior Joico Design Team David Murray, styling expert and editorial maestro Paul Morton, and educator slash TV personality Ben Mollin.

Vivienne Mackinder

The esteemed panel have styled a myriad of celebrities, covers and runway shows, whilst running successful salon chains and education ventures, and winning global awards on top of it. It’s a group you’ll definitely want to learn from.

The education package includes a lot more than just these inspiring shows – think, seven nights in the astounding resort (The Level at Melia Caribe Tropicale), all meals, snacks and beverages, non-motorised water sports like snorkelling and kayaking, and other activities, such as tennis, volleyball and access to the fitness centre. The resort boasts a golf course, a casino and nine pools, which guests would have full access to.

The week-long getaway treats the education classes as encouraged but optional, meaning you can plan your own agenda as it pertains to inspiration versus relaxation as you wish, and any hairdresser, no matter what brand your salon utilises, may attend.

It’s pretty much a dream holiday that will elevate your career and leave you with Instagram views for literally weeks.

Registration closes September 30th – visit and get to it!

For more information visit

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