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Joico Name Vivienne Mackinder as Guest Artistic Director

Congratulations are in order with one of Joico’s newest appointments – Vivienne Mackinder has joined the brand as of the beginning of 2017, bringing her esteemed hairdressing and education skills to Joico and ensuring major things for the rest of the year.

Vivienne Mackinder

Vivienne’s illustrious career pathway includes her experience with Vidal Sasoon, being the international creative director for Trevor Sorbie, runway work for designers such as Vivienne Westwood at fashion weeks from Paris to London and New York, as well work backstage at the VH1 and MTV Awards. Impressively, Vivienne has been awarded at the North American Hairdresser Awards seven times, including the life-time achievement award. She now travels the globe conducting seminars, classes, video how-to’s and stage presentations for enthralled live and online audiences.

“I have long admired Joico the company and brand, and it is a delight that I have been invited to play alongside such talented artists and professionals,” Vivienne enthused. “I love their vision for 2017 about putting the joy into our work, from 5-star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of Joico colours and styling products and discovered the diversity and creativity of Joico. We have some amazing projects planned for 2017!”

The role will see Vivienne develop and teach Joico’s innovative education techniques. She will also take part in product development, communications and mentorship, while reinforcing Joico’s creative vision.

“I have been a great admirer of Vivienne as far back as the early 90s when I was fortunate enough to work with her,” said Sara Jones, Senior VP and General Manager for Joico. “She is one of the most creative leaders in our industry who continually remains fresh and current with fashion and culture trends. We are very excited to tap into Vivienne’s artistry and passion for our industry as we develop Joico’s global leadership position.”

We have a feeling there are big things to come.

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