With its fresh aesthetic, eclectic clientele and unique approach to separating cut and colour, Jon Sewell Hair is more than just the sum of its parts – it’s a bona fide ‘home away from home’.
With his background training and working in London 25 years ago, it’s no wonder Jon Sewell has set up salon in Potts Points, a suburb he describes as a bit more like his home city than Double Bay.
There, Jon managed La Boutique salon, building his skills and his client base whilst dreaming of branching out on his own. Since debuting Jon Sewell Hair in May, Jon is seeing the realisation of his vision, right there on Victoria Street.
At La Boutique Jon garnered the dedicated clientele most salons dream of. “Most of them come in January and book the year out every 6 weeks, they like to know they have their times in,” he explained.
The question became about starting anew without losing those devoted fans, and Jon found the answer in Potts Point, just on the other side of Kings Cross. Far enough that his Double Bay clients could head to the salon without a face full of makeup, but close enough that they would keep their regular appointments. They now intermingle with the edgy Potts Point foot traffic that walks through the door.
The salon design stays true to this aesthetic mix of classic and chic. With high ceilings, open spaces and natural light, the space is made up of clean lines and white walls, where colourful retail products from evo and Wella catch the eye. The highlight is the downstairs room, a separate colour area with just one big mirror on the wall. Clients sit at a round table, with their lap top or a cup of tea for the duration of their colour treatment, allowing them to dissociate and relax. Save for the edgy street art graffiti on the wall that reveals the salon’s Potts Point locale, it could be your living room.
“The feedback I got from my clients is they hate sitting there for three hours with foil sticking out of their hair, picking at every wrinkle or spot,” Jon shared. “When you’re cutting and styling you need a mirror, the client needs to see what you’re doing, but when you’re colouring, after you’ve consulted, and seen what you need to see, they don’t need to see you put a foil in or paint the hair, they don’t want to stare at themselves.”
This client-first attitude is Jon’s bread and butter, and his intuition and understanding explains why his clients are so keen to rebook each year. “I like to be an edgy hairdresser, and do up-to-the-minute looks, but at the same time I like listening to a client, finding out what they do and what their lifestyle is. Do they have children? Do they have time to style? Working out what we can achieve according to who they are,” he said.
The salon is currently run by Jon and fellow colourist and stylist Richard Sweeney, who Jon has worked with since Richard was a first year assistant, for the past eight years. The duo succeeds based on their similar aesthetics, beliefs and approach to their clients, as well as their varied skill set.
“Richard is more of a colourist, where I do everything,” Jon explained. “When I was training 20 years ago you didn’t really specialise then, so I was trained in both [colouring and styling] and that’s what I’ve always loved doing. Next, down the line, I’m looking to take on someone else, but they have to fit in with our personality and the personality of the salon and the space. I would rather keep it to Richard and me for the next year rather than just get anybody, they have to bring something to the team.”
Right now clients are flocking to the salon’s newly formed doors – revelling in a classic cut or natural colour without the prying eyes of mirrors or your next door neighbour down in Double Bay. It’s not hard to understand why. With its urban edginess and colour service served with a cup of hot tea, it’s a little touch of London and a little touch of home.
For more information visit www.jonsewellhair.com.au
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