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Jules Tognini Launches Digital ‘How To’ Campaign

Jules Tognini is taking steps to modernise the world of styling. The salon owner, creative director and reigning Male Hairdresser of the Year as crowned by Hair Expo 2013 has created a digital campaign named ‘lil’ off the top’, which offers ten different styling tip videos on the growing channel.

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As an international brand ambassador of evo, Tognini is partnering with digital producer Matty Roberts of the same brand in order to create the innovative online content. The aim is to create an online hair community that is both educational and entertaining. The channel will look to both start trends and teach them.


“The clips are raw and edgy, talking through basic styling tricks in a way that’s casual, not complicated or boring,” said Tognini. “We are encouraging everyday guys and girls to be inspired by a look and ethos that represents all things self.”

How To get ‘Big Hair’ with lil’ off the top

The online campaign will be launched at a Brisbane event on May 22nd, sponsored by Ellaspede Motorcycles, Green Beacon Brewing, Local Craft Spirits and Happy Little Dumplings. The event is open to VIP guests and media, in order to celebrate the digitalisation of modern hair care in an appropriately stylish and edgy fashion.

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