Cocktails and canapes were a welcomed way to celebrate The Kao Salon Alliance MBE partner experience and the official kick off of the 2022 program. On Monday March 21 NSW MBE Members, Salon Owners and Stylists, came together to reconnect after a tumultuous year and to hear more about MBE plans for 2022.

The night was filled with laughter, dancing, cocktails, catching up with the industry and mingling amongst new and old friends at The Rooftop at The Shelbourne Hotel in Sydney. The evening continued with great food and drinks as guests were able to enjoy the photobooth and test out the sweep of Goldwell, KMS and Oribe products for themselves. Guests were also treated to goodie bags of the products to take home and enjoy. Guests were able to gaze down over boats passing by on the harbour, providing a beautiful backdrop to the festivities, while music and dancing turned the night into a real party.

KAO Salon General Manager of Australia and New Zealand, Rita Marcon kicked off the formalities and said, “It has been a long time hasn’t it? We’re really excited to have you all here to kick off the first event of MBE 2022”.

“One of the things that is really important to us is that you as a salon owner and you as a stylist are the center of everything that we do, so the first thing we wanted to do was get together in a room and have a party,” Rita added.

MBE, which stands for Marketing Business Education, is in its 25th year running and provides instant access to their entire program of events while connecting individuals to a powerful community of Salon Owners, Stylists and Business Experts. MBE hosts a series of business and personal development events designed for Salon Owners and their teams. The purpose of the MBE program is to provide information, inspiration, personal development concepts, initiatives and ideas to increase Salon performance and profitability, delivering the right environment and opportunities for Salon Partners to further develop their skills to successfully drive business growth, build motivation and encourage creativity.

“If the past two years have shown us anything, it’s that our Salon industry is supportive of one another and incredibly resilient. We see our 2022 MBE program as an opportunity to give our Salon Partners the opportunity to reconnect with one another, to celebrate that we’ve made it through together, and to build up our business and emotional resilience to help weather any storm to come,” Rita said.

“Nothing bonds more powerfully than shared and unforgettable experiences, and it’s these experiences that make us stronger as an industry” Rita continued. “At MBE events, our Salon Partners are able to network with other like-minded Salons that are at the forefront of our industry and developing best business practices. The purpose of the MBE program is to provide information, inspiration, personal development concepts, initiatives, and ideas to increase Salon performance and profitability.”

Kao Salon MBE Memberships were launched in January, selling out within six weeks and resulting in the largest MBE membership of recent years for the milestone 25th year of the platform. This event offers automatic access to key MBE events, including the exclusive Leadership Retreat on Hamilton Island, for pivotal networking opportunities. The Kao Salon Global Experience and Global Creative Awards in Amsterdam in October loom as other annual highlights.

The annual calendar will first roll out these cocktail events for Salon Partners, starting with the Sydney event and then travelling to Melbourne, Adelaide, Brisbane and Perth from March to May. Additionally, MBE Networking brunches that host respected industry voices such as Sandy Chong (CEO AHC & Suki Salon Owner), Mia De Vries (Founder & Owner of The Secret Fox Education, The Fox & The Hair Salon and collaborator of Salon Bestie) and Hayley Mears (Founder & Director of Six Underground Media) will take place in Melbourne, Sydney, Perth, Adelaide and Brisbane from May to July.

Another feature will be the MBE Exclusive Artist Event: Creative Identity, a curated event at the Kao Salon Flagship Academy in Sydney that spotlights industry talent Alana Dunphy (Willomina), Megan Evans (In Awe Salon) and Piet Pantano (Wild Life Hair SOGO), to showcase creativity and salon business building ideas on June 14.

Lastly, the pinnacle Leadership Retreat is the culmination of the 2022 MBE program, hosted as a two-day summit in Hamilton Island dedicated to business and leadership skills, with a focus as well as on wellness and with social experiences and growth activities across four nights in August.

MBE 2022 is officially off and running – we can’t wait for what’s in store.

For more information visit www.kaosalonalliancembe.com/membership 

Image credit: Kao Salon Division ANZ