Kardashian Beauty’s hair products have landed in Australia, and with an impressive portfolio, cutting edge technology and that all important Kardashian name, it’s no doubt a phenomenon waiting to happen.

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Kourtney, Khloe and Kim Kardashian

The Kardashian sisters are the Midas Touch story of the 21st Century. So much attention is paid to their risqué photoshoots, failed relationships and tabloid stories that it’s somewhat underrated how every business venture they embark upon, whether in clothing, games, television or beauty, turns to gold. Well the latest golden ticket is Kardashian Beauty’s hair portfolio, and thanks to ECO Hair Products who are distributing the range in Australia, we’re now all along for the ride.

The collection (or should we say ‘kollection’?) is the brainchild of renowned haircare company Farouk Systems, Inc., and Kourtney, Kim and Khloe. The sisters are already notable figures in the realm of hair – an Instagram photo of Kim’s recent chop garnered almost two million likes, while her interview with Into The Gloss that revealed her five day hair regimen nearly broke the internet – again. Ultimately, Farouk Systems, Inc.’s advances in styling technology combined with the sisters’ affinity for creating global hair trends has resulted in high-performance, professional products with a fashion-forward edge.

“Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs, whilst also honouring our company’s commitment to offer superior quality professional products,” said Basim Shami, CEO of Farouk Systems, Inc. “Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market.”

The range is a diverse composition of thermal tools, brushes and wet products. In haircare, hero ingredient Black Seed Oil, derived from the pressed seeds of the Nigella Sativa, found in the Mediterranean, helps to revitalise, strengthen and rejuvenate the hair. The ancient healing oil is rich in antioxidants, vitamins and essential fatty acids such as omega 6 and 3 to keep hair Hollywood-levels of lustrous and shiny.

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These ingredients can be found in a portfolio comprised of a blow-dry cream, curl-defining cream-gel, volume foam, hairspray and dry shampoo. A product that is particularly unique to the brand is the innovative Take 2 Dry Conditioner, a lightweight conditioning spray that adds moisture and shine to dull third day (or fifth day, Kim) hair.

Styling tools range from combs, to various paddle and round brushes, and dynamic new thermal tools, including a Premium Finish Hair Dryer and straightener – also coated in Black Seed Oil. Our top pick would have to be the 3-in-1 Ceramic Hairstyling Iron, a multifunctional hair tool that can be used to create curls, waves and straight hair. Inner and outer plates with different heat settings, can be separately activated, with inner plates heating up to straighten hair and outer plates activating and locking the inner plates together to create a curling wand. We told you these girls were on to something.

“We are so excited to finally share our long-time dream of Kardashian Beauty Hair,” said the sisters. “For as long as we can remember we have been obsessed with experimenting with hairstyles, trying new hair products and really expressing our own individual styles through our hair. We believe that just like fashion, hair is meant to be creative, expressive and fun.”

In this selfie-centric, beauty-focused era cultivated by the Kardashians, innovative products with the world’s most famous family at the helm tend to do well. Kardashian Beauty Hair may just be the most exhilarating range to hit Australia for quite some time. Bible.

For more information call ECO Hair Products on 1300 557 517