Kèrastase Paris have launched a new in-salon service and take home collection that exudes the aura of ballet. Discipline balances smoothness and motion, allowing hair to be managed but not rigid. This sense of poise and grace is intrinsically linked to ballet, and the brand launched the collection to the media on July 10th with ballet and breakfast on the Sydney pier.
Ballerina Diana Vishneva as the face of Discipline
The range comes after seven years of development and research by the L’Oreal Advanced Research into unruly hair management, the third major hair concern for women around the world, and especially in an often hot and humid Australian climate. The new formula employs a Morpho-Keratin Complex, replenishing, smoothing and strengthening the hair fibre. The hair surface is regulated and smoothed out while the products are imbued with anti-humidity polymers to protect against frizz.
Discipline includes an in-salon service that offers control without chemical alterations, allowing for a quicker heat styling process and an added smoothness to the quality of the hair. The take home collection is comprised of five products. The Kèrastase Discipline Bain Fluidealiste, a shampoo that comes in two versions, where one is sulphate free and keratin friendly. The products cleanse the hair without weighing it down, delicately mending the hair and strengthening chemically altered or colour treated hair. The Kèrastase Discipline Fondant Fluidealiste targets fine and sensitive hair, covering it in a protective layer whilst still keeping it supple. The Kèrastase Discipline Maskertine texturises the fibre and repairs any damage, softening the hair and allowing for quicker styling. It is formulated for damaged and thicker hair. Lastly, the Kèrastase Discipline Fluidissime is applied to dry or damp hair as a no-rinse lotion, which reduces friction, frizz and unmanageability.
The Discipline take-home collection
World renowned ballerina Diana Vishneva of the Mariinksy Theatre in Russia is the face of the collection, embodying the grace, movement and restraint of the range in her classical and contemporary dance. “My life is all about discipline,” said Diana. “I started dancing when I was six years old. Ever since I enrolled at the ballet school, I work 10 hours a day. That sums up my own attitude, up to the slightest detail of a movement. I will keep working on it relentlessly until it feels perfect today. Being a perfectionist, I feel that I can only relate to a brand that is equally demanding towards itself and women’s beauty.”
For more information visit www.kerastase.com.au or call 1300 365 552
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