Technology is advancing much more rapidly than most of us (or at least I) can keep up with, and the latest development comes in the form of a new hair tool and your probable future obsession.
Kérastase announced earlier this year that they will be releasing the world’s first ever smart hairbrush, as created in collaboration with technology hub Withings and L’Oréal’s Research and Innovation Technology Incubator. The brush will include advanced sensors and the brand’s patent-pending signal analysis algorithms in order to monitor and analyse the quality of hair to let you (or your client) see for yourself on the corresponding app. This will allow you to better serve your clients and your clients to further understand and take care of their hair.
The brush is already an award-winner as the recipient of this year’s International CES Innovation Award, and will be able to better customise product recommendations (your retail shelf will thank you), improve brushing technique (forceful hair brushing has been a proven source of hair damage, breakage and split ends) and collect data for all hair types.
“For more than 50 years, Kérastase has pioneered luxury hair care that’s at the forefront of scientific research,” said Vincent Nida, General Manager of Kérastase. “Our customers see their hair as intimate expressions of their identities, and we are always looking to provide them with high quality tools and technologies that make their hair as beautiful as possible. With the Kérastase Hair Coach, powered by Withings’ personalised data and real-time product recommendations, we are bringing new insights to customers’ homes for an even more bespoke hair care experience.”
So how does the scientific tool work? First, a microphone is used to identify patterns and insights into the hair’s fizziness, dryness and quality, while 3-axis load calls measure the force applied to the hair during brushing. An accelerometer and a gyroscope will further analyse brushing patterns to indicate if the technique needs to be changed, while conductivity sensors will delineate these results accurately for wet and dry hair.
These results will be automatically fed to the app (through Wi-Fi or Bluetooth, which will take into account other factors such as temperature and humidity that also impact the hair) to indicate a hair quality score, as well as ascertain brushing habits, personal tips and necessary products. Knowledge is power – and this is especially true for how you and your clients manage hair.
“Technology is transforming consumers’ daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin,” said Guive Balooch, Global Vice President of L’Oréal’s Research and Innovation Technology Incubator. “By using connected technologies to upgrade the hairbrush — something the average consumer uses every day — Withings and Kérastase have reinvented what a person’s relationship with their hair can look like and are showing how connected devices can revolutionise the beauty industry.”
Look out for this technological breakthrough later in 2017.
For more information visit kerastase.com.au
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