On the 10th of June, Keune Australia and New Zealand hosted their 10th Annual Foundation Ball in order to raise funds for a great cause. 1200 attendees helped to raise nearly $33 000 for the families with a child suffering from a terminal illness. The guests were treated to an Alice In Wonderland themed Tea Party at the Argyle in Sydney, where the fun and theatrics of the Mad Hatter were brought to The Rocks.


Keune hosted an extravagant event at The Argyle

Keune began almost a century ago in the Netherlands and has since grown to a global conglomerate in over 80 countries. The Australian branch was added in 1995 and has flourished since. The Keune Foundation was launched in 2005 to give back to the community.

The event celebrated the decade-long anniversary of the Keune Foundation, which has financially assisted around 400 Australian families since its inception with over half a million dollars in donations. Keune absorbs all the administration and operation costs of the foundation, giving the funds directly to the families.


Apprentice Keune Tinta Colour Trophy Winner Josh Angell

The salon group held the event over two levels, where colourful champagne, canapés, entertainment and a photobooth were all on the agenda. The event raised funds through ticket sales, corporate donations, raffle tickets and a silent auction. 10 cents from every Tinta Colour Tube sold is also donated to the foundation.

“The Ball was one of the most successful events to date and we can only thank our wonderful clients and generous sponsors for their unwavering support and dedication to the Foundation,” said Keune Australia, New Zealand and Indonesia owners Hans and Theresa van der Velden, who started the Foundation ten years ago. “These donations ensure we can continue to help ease the financial strain of those families, and for a family-owned business this is the most rewarding and significant activities we do each year.”


Senior Keune Tinta Colour Trophy Winner Daniel Yap

The winners of the Keune’s Tinta Colour Trophy were also announced on the night. Entrants used Keune products in order to create professional imagery of a female model, displaying technical excellence in colour, cut, style and finish. They also had to design the overall look including fashion and makeup to complement the hair. Six finalists were flown to Sydney for the Ball, where Daniel Yap was announced as the Senior Winner and Josh Angell was named the Apprentice Winner. All competition entry fees went to the charity. The judging panel consisted of Keune Professionals from the US, Holland, Brazil, Switzerland and Australia, as well as the Beauty Editor of Vogue USA.


Guests dressed in the theme of Alice in Wonderland

The event was sponsored by a number of leading groups including the Hair and Beauty Australia Association, Revlon, Thomas Sabo and Lindt Australia.

Awarding Australia’s young talent and treating their clients to a spectacular soiree, Keune put on a colourful extravaganza, celebrating a children’s classic in order to give back to sick kids.

For more information visit www.keune.com.au or call (02) 8886 4600