Salon haircare brand Keune Haircosmetics is transporting their company from just your salon to your screen. The company is building on their product portfolio by adding an online platform named StreetSalon, a place of digital inspiration for hairdressers.
The editorially-driven platform was launched last month and features hair how-to’s, photo and video tutorials and street-based inspiration. It allows stylists to simply login and gain salon relevant hair ideas and motivation, at the click of a button, and on any device.
“With StreetSalon, we’re starting a salon movement: one that celebrates real people with real hair, in real life,” says Frances van der Velden, Keune’s Director of Marketing, “Together with Ilham Mestour, Keune Global Creative Artistic Director, and street style photographers all over the world, we take to the streets of fashion capitals around the world, curating the coolest hairstyles, cuts and colours. Then, we bring that hair inspiration directly to salons everywhere in the shape of state-of-the-art video tutorials and other editorial inspiration.”
Beyond the inspiration and education available, stylists can create their own digital hub, crafting mood boards, saving favourite looks and sharing their own creations. Styling tutorials are immediately accessible to all users and cutting and colouring tutorials are available after establishing a free account. The platform is available via streetsalon.com and through an exclusive app.
While Keune has existed for almost a century, hailing back to their European history, the platform is the very essence of 21st century haircare, travelling the globe to source looks from the world’s fashion capitals and bringing them directly into your salon, for up to the minute hairdressing inspiration. It’s this level of innovation that explains the brand’s decades of success. Visit the site and see for yourself!
For more information visit streetsalon.com
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