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Designed to give your clients their confidence back, international hair guru Kevin Murphy has launched his new range, PLUMPING.LINE, to assist in reducing hair loss by improving the microcirculation of the scalp.

Plumping Line Group Shot


Ageing, stress, vitamin deficiency and pregnancy are all causes of hair loss in women, and this can have a devastating effect on self-esteem, so the PLUMPING.LINE PLUMPING.WASH and RINSE are designed to give the hair density and makes it immediately feel thicker, while BODY.MASS uses eyelash thickening and lengthening technology to strengthen hair while improving the quality.

“Hair loss can affect up to 40 per cent of women and this can be a devastating event,” said Murphy. “The emotional stigma of hair loss is a big one and surrounded by lots of anxiety, so I wanted to create a range that was straightforward and had real therapeutic benefits, blending that technology with products that have styling abilities as well.”


The PLUMPING.LINE uses a hair strengthening combination of Apigenin (a flavonoid from Parsley), Oleanolic Acid from the Lovely Hemsleya and Biotinyl–GHK, a tripeptide sometimes called Vitamin H. This modern technology is known to help with hair growth, while assisting to reduce hair loss by improving the microcirculation of the scalp.

For more information about KEVIN.MURPHY visit or call 1800 104 204.

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